
Selling your mom's wedding dress can be a great way to recoup some of the money spent on the wedding. There are several options for selling a wedding dress, including online marketplaces, consignment shops, and local boutiques. The price you can sell the dress for will depend on factors such as its condition, age, and designer. Online marketplaces like eBay, Facebook Marketplace, Craigslist, Nearly Newlywed, and Stillwhite are popular options, but be prepared to spend time managing your listing and negotiating with buyers. Consignment shops may charge higher commission fees but require less time and effort from the seller. To get the best price, it's recommended to act fast, present the dress well with photos or videos, and set a competitive price.
| Characteristics | Values |
|---|---|
| Time taken to sell | 70 days on average |
| Where to sell | Online marketplaces like eBay, Facebook Marketplace, Craigslist, Nearly Newlywed, Stillwhite, PreOwned Wedding Dress, The Knot, etc. or consignment shops |
| Price | Depends on the condition, age, designer, and original price. Typically, a used wedding dress in great condition and under two years old can sell for 50% of its original retail price. |
| Scams | Be wary of potential scams. Only accept payment from trusted methods and document your conversations with the buyer for added protection in case of a dispute. |
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What You'll Learn

Selling online vs. in-person
Selling a wedding dress can be a difficult decision, and there are several options available to you, including selling online or in-person. Both options have their own advantages and disadvantages, which should be considered before deciding on the best approach for you.
Selling Online
Selling online can be a great way to reach a wider audience and potentially get a higher price for the dress. Online marketplaces such as Stillwhite, Craigslist, and Facebook Marketplace allow you to list your dress for sale and connect with potential buyers from all over the world. This option offers flexibility and convenience, as you can manage your listing and communicate with buyers from the comfort of your own home.
However, selling online also comes with its own set of challenges. Creating and managing listings can be time-consuming, and you may need to invest time and effort into taking high-quality photos and videos of the dress to showcase it effectively. Additionally, online marketplaces typically have fees and commissions associated with selling, so be sure to factor those into your asking price.
Selling In-Person
Selling in-person offers the advantage of building a personal connection and trust with potential buyers. This can lead to a more effective sales experience as you can adapt your sales pitch to the buyer's body language and reactions. In-person sales may also result in a higher conversion rate, as it is easier to establish rapport and address any concerns or objections immediately.
On the other hand, selling in-person can be more time-consuming and costly due to travel expenses and scheduling complexities. It may also limit your reach to a specific geographic location, reducing the number of potential buyers.
Factors to Consider
When deciding between selling online and in-person, consider the time and resources you are willing to invest in the sales process. In-person sales may require more initial effort but can lead to quicker conversions. Online sales provide a wider reach but may require more ongoing management and come with additional fees.
Additionally, think about the condition and age of the dress. Most online marketplaces and consignment shops have limits on how old a dress can be, with many not accepting gowns more than three to five years old. Heavily altered or discoloured dresses may also be challenging to sell, as you'll need to find a buyer with similar proportions or preferences.
Ultimately, the decision to sell your mother's wedding dress online or in-person depends on your personal circumstances and preferences. Weigh the pros and cons of each option and choose the approach that aligns best with your goals and expectations.
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Popular websites for selling wedding dresses
There are several popular websites for selling wedding dresses. Here are some of the most well-known options:
Stillwhite
Stillwhite is the largest global marketplace for pre-owned, used, and second-hand wedding dresses. It offers a wide range of designer and custom-made gowns at affordable prices. The website allows sellers to list their dresses for a small one-off fee and no commission, meaning they keep all of the profits. Stillwhite provides a secure payment system and the option to keep contact details private. It also has a mobile app that makes managing listings and communicating with buyers convenient.
Nearly Newlywed
Nearly Newlywed, also known as Preowned Wedding Dresses, is a website that connects dress buyers and sellers. They specialize in helping brides find their dream dress while saving money. The website makes it easy for individuals or bridal salons to join their marketplace and list their dresses.
Craigslist
Craigslist is a popular online classifieds platform that allows users to buy and sell a variety of items, including wedding dresses. It offers a more informal approach to selling compared to specialized wedding dress websites.
Consignment Shops
While not a specific website, consignment shops are another option for selling wedding dresses. These shops will take care of the selling process, which can save time and effort for the seller. However, consignment shops typically charge higher commission fees than online marketplaces, and they may have specific policies regarding exclusivity or set rates.
When selling a wedding dress, it is important to consider factors such as the age and condition of the dress, as many websites and shops have restrictions on accepting older or heavily altered gowns. Additionally, online marketplaces usually require more time and effort in managing listings and negotiating with potential buyers.
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How to price your wedding dress
Selling your wedding dress is a big decision. You may feel sentimental about your dress and want to save it for yourself or your future daughter. However, if you don't want it to sit in a box in your closet, then selling it is a great option. It can also be a way to recoup some of the money you spent on your wedding.
There are a few different options to consider when looking for a place to sell your wedding dress. Many people sell their wedding dresses online on marketplaces that sell used wedding items, such as eBay, Facebook Marketplace, Craigslist, Nearly Newlywed, and Stillwhite. These websites tend to offer a wider range of options and allow you to set your own price. However, you may need to spend more time managing your listing and negotiating terms with purchasers.
If you don't want to manage your listing, you can sell your dress to a consignment shop, such as Hand-Me-Gowns or Happy Isles. Consignment shops tend to have higher commission fees than online marketplaces, and they may have set rates that don't allow much room for negotiation.
When deciding on a price for your wedding dress, there are a few key factors to consider. Firstly, dress condition is crucial. Be transparent about any tears or stains on the dress, as brides looking to buy used dresses still want something in great condition. Used wedding dresses in excellent condition and only a few years old can sell for fifty percent of their retail price. Designer brands, such as Oscar de la Renta and Vera Wang, could even make closer to 60 percent. To increase your chances of a sale and get a higher price, consider getting your dress professionally cleaned before listing it.
If you're in a rush to sell your dress, you may need to lower your asking price. Additionally, advertising the dress on multiple platforms and using high-quality photos or videos can help attract more buyers and potentially increase your selling price.
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The importance of timing
Timing is crucial when selling your wedding dress. The longer you wait, the less likely you are to find a buyer, as bridal styles and trends can change quickly. Most online marketplaces and consignment shops have limits on how old a dress can be for it to be included in their stock. The majority of them won't accept a gown more than three to five years old, and used wedding dresses sell for more money if they are less than two and a half years old. So, if you know you want to sell your dress, it's best to act sooner rather than later.
Additionally, the timing of your sale can impact the price you set. If you're in a hurry to sell, you may need to lower your asking price to attract buyers and speed up the process. On the other hand, if you have time to wait, you can set a higher price and hold out for a buyer who is willing to pay your asking price.
It's also worth considering seasonal variations in demand. Wedding season, which typically runs from late spring to early fall, may be a better time to sell your dress, as there will likely be more brides-to-be in the market for a wedding dress.
Finally, timing can also impact the condition of your dress. Wedding dresses are often made of delicate fabrics and may need to be professionally cleaned and stored to maintain their condition over time. The longer you wait to sell, the more likely it is that your dress may become discolored, stained, or damaged, which will impact its value.
In conclusion, timing is a critical factor when selling your wedding dress. Acting quickly can increase your chances of finding a buyer, and the condition and value of your dress may diminish over time. If you're looking to sell your mom's wedding dress, assessing your timing and the current market demand can help you make an informed decision about when and how to sell it.
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The benefits of selling
There are several benefits to selling your mom's wedding dress. Firstly, you can recoup some of the money spent on the dress. Wedding dresses are typically expensive, and selling the dress can help offset the original cost. If the dress is in good condition, it can even sell for a higher price, with some sources suggesting that gowns from popular designers can resell for up to 60% of their original retail value.
Secondly, selling your mom's wedding dress can free up valuable closet space. Wedding dresses are often bulky and take up a significant amount of room. By selling the dress, you can create more storage space in your home.
Another benefit of selling the dress is the opportunity to bring joy to another bride. Wedding dresses hold sentimental value, and passing on the dress allows it to be discovered and cherished by someone else. This act of sustainability can also contribute to the ethical fashion movement, giving the gown a second life and reducing the need for new resources.
Additionally, selling your mom's wedding dress can provide financial relief or contribute to a special fund. The money earned from the sale can help pay off debts, fund a honeymoon, or be saved for future use.
Lastly, selling the dress can be emotionally liberating. Wedding dresses can evoke strong memories, and selling the dress can symbolize a fresh start or a way to move on from the past. It can be satisfying to know that the dress will be worn and appreciated again, creating new memories for another bride.
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Frequently asked questions
The amount of money you can make selling your mom's wedding dress depends on several factors, including the dress's condition, age, and designer. A used wedding dress in great condition and under two to two and a half years old can typically sell for 50% of its original retail price. Dresses from popular designers can sell for closer to 60% of their retail value.
You can sell your mom's wedding dress online on websites like eBay, Facebook Marketplace, Craigslist, Nearly Newlywed, or Stillwhite. Alternatively, you can sell it to a consignment shop. Keep in mind that online marketplaces may give you more control over the selling price, but consignment shops may be less time-consuming and involve less back-and-forth with potential buyers.
When determining the selling price, consider the dress's condition, age, and designer. Be transparent about any tears or stains on the dress, as brides looking to buy used dresses still want something in good condition. If you're in a rush to sell, consider setting a lower price than your competition and advertising the dress on multiple platforms.
Selling a wedding dress can take time, as buying a wedding dress is a significant purchase for brides, and they want to get it right. According to PreOwned Wedding Dress, it takes an average of 70 days to sell a used wedding gown.
Selling your mom's wedding dress can help recoup some of the money spent on the wedding. It can also free up closet space and give another bride the opportunity to wear a dress they love. Additionally, selling pre-owned wedding dresses promotes sustainability by giving a gown a second life.











































