
Sassi Holford is an award-winning British designer who has been creating couture bridal gowns for over 40 years. Her designs are known for their superior cut, phenomenal lines, and modern elegance. Each gown is handmade in England and made-to-order using measurements taken during the bride's appointment. The price of a Sassi Holford wedding dress ranges from £2,000 to £4,000, with bespoke designs starting at £6,500. In this appointment, the bride can bring up to three guests, with a fee of £45 for the first appointment.
| Characteristics | Values |
|---|---|
| Designer | Sassi Holford |
| Dress Price Range | £2,000 - £4,000 |
| Bespoke Design Price Starting From | £6,500 |
| Sample Sizes | UK 10 - UK 20 |
| Appointment Fee | £45 |
| Appointment Cancellation Policy | If cancelled with less than 72 hours' notice, the booking fee is retained as an administration charge |
| Dress Characteristics | Superior cut, phenomenal lines, personalisation options, romance, elegance, feminine beauty, structured lace fishtail, high-waisted skirt in layers of tulle, modern textures, unique fabrics, chic elegance, couture sophistication, flattering silhouettes, exquisite detailing, clean lines, intricate lacework, romantic embellishments |
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What You'll Learn

Sassi Holford wedding dress prices
Sassi Holford wedding gowns are priced from £2,000 to £4,000, with bespoke designs starting at £6,500. The award-winning British designer has been creating couture bridal gowns for over 40 years, with a focus on craftsmanship and modern elegance. Her dresses are known for their superior cut, flattering silhouettes, and exquisite detailing, often featuring intricate lacework and romantic embellishments.
The process of designing a Sassi Holford wedding dress begins with an initial consultation to understand the bride's personality, style, and wedding vision. This is followed by trying on existing silhouettes, mixing and matching elements, and sketching the dream dress. The next step is fabric selection, where the team sources fabric swatches to complement the design. Follow-up appointments include creating a toile (mock-up) for fitting before proceeding with the final gown. Brides can also personalise their gowns by altering necklines, adding sleeves, or adjusting the silhouette.
The Sassi Holford experience is curated to be intimate and personalised, with brides encouraged to bring up to three guests to their appointments. A fee of £45 is charged for all first appointments, which can be rescheduled up to 72 hours beforehand. The gowns are meticulously handcrafted in Somerset, England, using measurements taken during the appointment to ensure a perfect fit.
The price range of Sassi Holford wedding dresses accommodates a variety of budgets, offering both off-the-rack and bespoke options. The starting price point of £2,000-£2,400 is competitive within the bridal industry, with the upper range of £4,000-£6,500 providing more customisation and intricate design elements. The variation in pricing allows brides to find their dream gown while working within their financial means.
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Bespoke design process
Sassi Holford is a luminary in creating exceptional bespoke bridal gowns. Her wedding dresses are famed for their superior cut, phenomenal lines, and how truly personal they are to the bride. Sassi Holford is an award-winning British designer who has been creating couture bridal gowns and timeless occasion wear for over 40 years. Her total mastery of couture cut and construction affords her the perfect base to lightly play with modern textures and unique fabrics without compromising chic elegance and couture sophistication.
The Sassi Holford label has become synonymous with luxury fashion. As well as creating award-winning and highly acclaimed bridal gowns, Sassi has made an impact on the fashion world with her classic and versatile pieces—both bespoke and womenswear—that are aimed at the discerning, stylish woman. Today, Sassi's designs attract clients from across the globe. It all began in 1981 with a wedding dress that she designed for a friend in need. Growing up with this love of design and a dedication to perfection, it was inevitable that the designer would soon establish her name.
Sassi and her team of expert ateliers handmake every dress in England to ensure the finest couture craftsmanship. The Sassi Holford Bridal Couture was born in North Devon, and Sassi moved the business to Taunton, Somerset, achieving her first editorial feature in a national magazine. Exclusive London bridal departments began stocking the Sassi Holford Collection, including a dramatic, groundbreaking puffball design. This chic design won the Brides Magazine Bridal Award. The first national front cover for Sassi Holford appeared on Wedding Magazine, featuring the gown Amy—it also introduced French corded lace to English bridal.
The first Sassi Holford boutique opened for business in Taunton. Sassi Holford offers virtual consultations so you can start your dress journey from the comfort of your own home. Alternatively, they work with a variety of wonderful wedding boutiques that stock Sassi Holford gowns internationally.
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Brand ethos and history
Sassi Holford is an award-winning British fashion designer who has been creating bridal gowns, couture dresses, and timeless evening wear for over 40 years. Holford's designs are known for their superior cut, elegant lines, and ability to flatter the female form. Each garment is handmade in England by Holford and her team of talented artisans, with a focus on craftsmanship and sustainability. The brand is committed to reducing waste, lowering its carbon footprint, and using environmentally friendly packaging materials.
Holford's journey began in 1981 when she designed a wedding dress for a friend who could not afford one. This sparked the creation of Sassi Holford Bridal Couture in North Devon, later moving to Taunton, Somerset. The brand gained recognition through editorial features in national magazines and soon became a sought-after name in the bridal industry. Holford's designs are known for their attention to detail, with each piece handcrafted to perfection. Her collection features a range of styles, from structured lace fishtails to full, high-waisted skirts in layers of tulle, always emphasizing romance, elegance, and feminine beauty.
The Sassi Holford label has become synonymous with luxury fashion, attracting clients from across the globe. Holford was commissioned to design the wedding gown for Autumn Kelly, the first of the Queen's grandchildren to marry. This further solidified her reputation as a leading bridal designer. The brand has since expanded, with boutiques in Taunton and London, offering a personalized experience for brides-to-be.
Sassi Holford is also committed to sustainability and social responsibility. The brand has pledged to become carbon neutral by 2030, with short-term goals of reducing plastic use by 50% and recycling 80% of its waste. Additionally, Holford prioritizes nurturing talent and passing on her knowledge to the next generation of couturiers, ensuring the legacy of couture skills in the UK. The Sassi Holford team of expert stylists guides brides in finding their perfect wedding look, offering a personalized and memorable experience.
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Bridal appointment guidance
Sassi Holford is a renowned British designer who has been creating couture bridal gowns for over 40 years. Her wedding dresses are famed for their superior cut, phenomenal lines, and unique fabrics. Each dress is handmade in England by Holford and her team of talented artisans.
If you are interested in trying on and purchasing a Sassi Holford wedding dress, you can start your journey by making an appointment with their London or Taunton stylists. Virtual consultations are also available.
Appointment Fee
There is a non-refundable fee of £40-£45 for all first appointments. This fee is payable when booking your appointment and will be used as an administration charge if you cancel your booking.
Guests
You are welcome to bring up to three guests with you to your appointment. If you wish to bring a larger party, please contact the store beforehand.
Rescheduling
You can reschedule your appointment up to 72 hours before your original appointment time. To reschedule or amend your appointment, contact the store via email at [email protected].
Sassi Holford Bridal Gown Prices
Although exact prices are not listed on the Sassi Holford website, you can expect to pay a premium for a designer bridal gown. Holford's wedding dresses are handmade in England by a team of expert artisans, using the finest couture craftsmanship and unique fabrics. Therefore, you should expect to pay a premium price for a Sassi Holford bridal gown, reflecting the quality and craftsmanship that goes into each dress.
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$49.99

Customisation options
Sassi Holford wedding dresses are known for their superior cut, phenomenal lines, and personalisation. The designer herself is an award-winning British fashion designer with over 40 years of experience in creating bridal gowns, couture dresses, and timeless evening wear. Each wedding dress is handcrafted in England by Holford and her team of talented artisans.
Sassi Holford offers a range of customisation options to create a unique and personalised bridal gown. Here are some of the customisation options available:
- Existing silhouettes: Brides can choose from a variety of existing silhouettes and mix and match elements to create their dream dress. This includes altering necklines, adding or removing sleeves, or adjusting the silhouette to create a more personalised look.
- Fabric selection: The design team sources fabric swatches to complement the chosen design. They work with modern textures and unique fabrics to create chic and elegant gowns.
- Bespoke designs: For a truly custom experience, brides can work directly with Sassi Holford to create a one-of-a-kind gown. Bespoke designs start at £6,500 and involve close collaboration with the bride to bring their vision to life.
- Made-to-measure: All gowns are made-to-order using the bride's measurements, ensuring a perfect fit. In-house alterations are also offered to achieve an immaculate fit, with costs varying depending on the dress.
- Involving loved ones: Sassi Holford encourages brides to involve loved ones who cannot attend appointments in person. Virtual consultations and fittings are offered, allowing for remote participation via Skype or FaceTime.
With these customisation options, brides can create a Sassi Holford wedding dress that reflects their unique style and personality, ensuring they feel confident and beautiful on their special day.
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Frequently asked questions
The price of Sassi Holford wedding dresses starts from £2,000 and can go up to £4,000 for gowns purchased off the rack. Bespoke designs begin at £6,500.
Yes, there is a fee of £45 for all first appointments. This fee is non-refundable if you cancel your appointment with less than 72 hours' notice.
Yes, you can bring up to three guests with you to your appointment. If you wish to bring a larger group, please contact the store beforehand to make arrangements.
All Sassi Holford wedding dresses are meticulously handcrafted in Somerset, England, by a skilled team of artisans led by Sassi Holford herself.
Yes, Sassi Holford offers bespoke gown services where you can work directly with the designer to create a custom look. You can also personalise an existing design by altering necklines, adding sleeves, or adjusting the silhouette.











































