
Allure Bridals is a premier designer of wedding dresses, known for its sparkly lace, dramatic silhouettes, and beaded details. The brand offers a range of collections, including the flagship Allure Bridals line, which features timeless and traditional gowns with modern touches, and the Allure Romance collection, which embodies the restraint and timelessness of classic bridal design. With prices ranging from $1500 to $2400, Allure wedding dresses are an ideal choice for brides seeking a combination of elegance, sophistication, and dreamy romanticism on their special day.
| Characteristics | Values |
|---|---|
| Brand | Allure Bridals |
| Style | Timeless, traditional, sleek, minimalist, modern, romantic, A-line, ballgown, sheath |
| Details | Stardust glitter tulle, pearl beaded English net, beaded embroidered appliqués, sequinned lacework, scoop neckline, Basque waist, exposed boning, beaded and sequin lace, spaghetti straps, detachable bow, sweetheart neckline, off-the-shoulder sleeves, chiffon skirt, scoop back, plunging V-neckline, slit, airy organdy, buttons, lace, tulle, high necklines, opaque fabrics |
| Collection | Wilderly Bride, Abella, Madison James, Bridgerton |
| Price | Not available |
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What You'll Learn

Allure Bridal Collection price range
The Allure Bridals Dress Collection is the brand's flagship line, with design elements rooted in iconic, timeless bridalwear. The collection features a range of styles, including minimalist gowns, classic ballgowns, and ethereal tulle A-line wedding dresses. Each gown is crafted to make an impact, with sophisticated touches, luxurious textiles, and dramatic, sartorial elements.
The price range for the Allure Bridal Collection is not publicly available. However, the collection is described as high-quality, with gowns crafted from luxurious fabrics and featuring intricate details. The collection is known for its thoughtful designs and beautiful details, ensuring each bride feels incredible on their wedding day.
The Allure Wilderly Bride collection, for example, draws inspiration from nature, featuring floral lace and fluid skirts. The Abella collection, on the other hand, offers maximal trains and glistening opulence. These descriptions of opulence and high-quality craftsmanship suggest that the Allure Bridal Collection may be positioned at a higher price point.
While the exact price range may not be available, it is possible to explore the collection and inquire about specific gown prices by contacting authorised retailers or boutiques, such as TDR Bridal Birmingham, or through the Allure Bridals website.
Additionally, Allure Bridals offers the Madison James bridal designer label, which is described as featuring lightweight, breathable, and comfortable designs, providing an additional option for brides to consider within the Allure Bridal Collection price range.
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Allure Romance collection features
The Allure Romance collection features a range of iconic and timeless bridalwear designs. Each gown is crafted to make an impact, with sophisticated touches and luxurious textiles adorning every design. The collection offers a range of styles, from timeless and traditional gowns to sleek, minimalist, and modern designs.
The collection features a variety of silhouettes, including A-line, sheath, and ballgown styles. The A-line gowns are designed with a romantic sweetheart neckline and off-the-shoulder sleeves, crafted from airy sparkle tulle. Bold, oversized lace appliqués add texture and a modern twist to this classic silhouette. The sheath gowns feature a strapless scoop neckline, a subtle Basque waist, and a structured bodice with exposed boning for a modern, sculpted fit. The ballgowns are designed with a classic scoop neckline and delicate spaghetti straps, with a detachable bow at the back for added elegance and versatility.
The Allure Romance collection also incorporates nature-inspired designs, such as the Wilderly Bride collection, which features floral lace and leaf-like patterns, fluid skirts, and structured bodices. The Abella collection, on the other hand, offers maximal trains and glistening opulence, adding a touch of sophistication to any wedding ceremony.
In addition to the gowns, the Allure Romance collection also includes the Madison James bridal designer label, which offers a range of styles such as ethereal tulle ballgowns and chic sleeveless sheath dresses. The collection prioritises lightweight, breathable fabrics that are comfortable and easy to move in, ensuring that the bride looks and feels amazing throughout their special day.
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Allure Modest collection details
The Allure Modest collection offers full-coverage gowns with lined bodices, higher necklines, and full shoulder coverage. This collection blends classic and stylish elements, featuring gowns with sophisticated touches and timeless, unique designs.
The collection includes a range of silhouettes, such as A-line gowns, ballgowns, and sheath dresses. One A-line gown features a beaded and sequined lace bodice with spaghetti straps and a flowing chiffon skirt, while another has a clean boat neckline and a sleeveless bodice with a double-seamed waist. The collection also includes a Mikado ballgown with a scoop neckline and spaghetti straps, as well as a soft sheath gown with beaded lace appliques over tulle.
For those seeking a more traditional look, there is an A-line wedding dress with a sweetheart neckline and off-the-shoulder sleeves crafted from airy sparkle tulle. This gown is adorned with oversized lace appliques, adding texture and a modern twist. Another option is a lace sheath dress with a sleek, structured bodice, featuring off-the-shoulder sleeves, a sweetheart neckline, and exposed boning for a curve-hugging effect.
The Allure Modest collection offers a range of elegant and romantic styles, with prices starting at $1500 and select gowns offering promotions such as a $2800 Dream Week Vacation with purchase.
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Allure Couture collection
The Allure Couture collection features vintage-inspired beading, appliqués, and regal details that create a dazzlingly dramatic effect. The collection offers a range of silhouettes, from timeless ballgowns to sleek, modern styles, all crafted with luxurious details and opulent fabrics. Each gown is designed to make a statement, with sophisticated touches such as Swarovski® crystals, delicate laces, and stunning embellishments.
The Allure Couture collection is perfect for brides seeking a classic style with a touch of sparkle and elegance. The dresses draw inspiration from a bygone era, blending vintage elements with modern twists. The collection offers a range of necklines, including sweetheart, off-the-shoulder, and scoop styles, often paired with structured bodices and graceful skirts.
The price range of the Allure Couture collection starts at $2,045 and goes up to $3,750. Each dress is carefully crafted to ensure luxury and attention to detail, creating an air of elegance and sophistication for the bride's special day.
The collection is available at select bridal salons, such as The Bridal Collection in Colorado and TDR Bridal Birmingham. With a range of designs, the Allure Couture collection caters to diverse tastes, offering both traditional and contemporary styles. Whether you dream of a fairy-tale ballgown or a sleek, modern silhouette, Allure Couture has a dress to make you feel incredible on your wedding day.
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Allure Bridals reviews
Allure Bridals is a Yorkton-based company that retails and manufactures bridal gown collections. Their gowns are beautifully crafted with beading, embroidery, and other sophisticated touches. The price range of Allure wedding dresses in the UK is currently unavailable. However, reviews from customers can give an insight into the quality and experience of purchasing from Allure Bridals.
Reviews for Allure Bridals are mixed. One review from 2020 details a negative experience with a direct contact at Allure Bridals, Eric Sellari, who was described as "rude and incompetent". The reviewer, a mother of the bride, had been affected by the closing of another bridal gallery and had already purchased a dress from the Allure Disney Collection. She was told that she would need to pay for the dress again and that her proof of payment was insufficient. She states that she is "expected to pay in full a second time", totalling $6600, and warns others to "stay far away from Allure Bridal" if they want a company with empathy, passion, or integrity.
Another review from 2017 tells a different story, with the customer wearing an Allure bridal gown to their Florida wedding. The dress is described as having arrived much faster than expected and fitting "perfectly" with only minor alterations needed. The reviewer also mentions that the dress was a "beautiful dress at a bargain price".
A review from 2016 also mentions the helpfulness of a consultant named Pat Hyland, who helped the reviewer find the perfect dress and accessories. The reviewer describes the experience as "perfect" and thanks the company for making their "planning easier and [their] wedding day perfect".
Other reviews mention the beauty of the dresses, with one stating that they "tried on some bridal gowns" from the company and "really enjoyed [their] experience", although they ultimately did not purchase a dress from them. They would, however, recommend Allure Bridals to other brides-to-be.
A more critical review from 2024 states that they would "not recommend Allure Bridals to anyone looking to have a classy wedding". Unfortunately, the review does not go into further detail about the specifics of their negative experience.
Overall, while there are some negative reviews, the majority praise the beauty of the dresses and the helpfulness of the consultants. The reviews also indicate that the dresses are of high quality and offer good value for money, with fast shipping and only minor alterations needed.
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