
Wedding dresses are traditionally only worn once, but many brides are now choosing to sell their gowns after their big day. Brides may be motivated by the prospect of recouping some of their wedding costs, the opportunity to embrace more sustainable practices, or simply the lack of closet space. There are many online marketplaces and consignment shops that cater to brides looking to buy or sell pre-owned wedding dresses, including Bride2Bride, Borrowing Magnolia, Nearly Newlywed, and Poshmark. When listing their gowns online, brides should be prepared to spend time answering messages and questions from potential buyers, and should also be wary of potential scams.
| Characteristics | Values |
|---|---|
| Number of brides selling their wedding dress | Thousands |
| Reasons for selling | Lack of closet space, no emotional attachment, financial gain, sustainability |
| Online sites for selling wedding dresses | eBay, Vestiaire Collective, Kleinfeld, The RealReal, Bride2Bride, Borrowing Magnolia, Poshmark, Nearly Newlywed, Happy Isles, The Knot |
| Fees for selling wedding dresses | eBay: 15% commission for items under $2000, 9% for pricier items; Vestiaire Collective: 3% payment processing fee; Nearly Newlywed: $25 listing fee, 20% commission for standard listings, 30% for premium listings; Bride2Bride: $20 one-off fee; The Knot: $25 listing fee, $35 premium listing fee |
| Tips for selling wedding dresses | Use multiple sites, include quality photos, verify buyers, use trusted payment methods, document conversations with buyers, be aware of scams |
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What You'll Learn

Why brides sell their wedding dress
There are several reasons why brides choose to sell their wedding dresses. Firstly, selling a wedding dress allows another bride to discover and love the gown, giving it a second life. This is especially appealing to those who value sustainability and want to embrace more eco-friendly practices. By selling their dress, a bride can recoup some of the costs of the wedding and allow another bride to purchase a dress at a discounted rate.
Another reason brides sell their dresses is to avoid the gown simply hanging in their closet, never to be worn again. It can be a magical experience for a bride to pass on her gown to another, allowing it to be styled and showcased uniquely.
Selling a wedding dress online can be a good way to get the most money for the gown, as consignment shops often take a cut of the purchase price or charge a listing fee. However, selling a dress online requires more time and effort, as the seller must create listings, answer messages, and be wary of potential scams.
Overall, selling a wedding dress can be a way for brides to recoup costs, embrace sustainability, and share the magic of their special day with another bride.
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Where to sell a wedding dress
There are several options for brides looking to sell their wedding dresses. One of the most popular wedding dress resale sites is Still White, which offers two listing options: a $25 fee or a $35 premium fee. The site also provides tools to help sellers manage their listings, chat with potential buyers, and accept sales from anywhere. Another option is eBay, which is a popular auction site that charges a commission of 15% for sales under $2000 and 9% for sales over that amount. For those looking for a more direct buyer-seller interaction, Vestiare Collective is an online consignment site that allows sellers to message directly with buyers and set their own prices. The site only charges a 3% payment processing fee for sales from a list of 4000 brands.
Another option for brides looking to sell their dresses is Nearly Newlywed, which charges a $25 listing fee and a 20% commission fee for standard listings, and a 30% commission fee for premium listings. Poshmark is another online marketplace that charges a flat 20% commission fee for sales over $15.
In addition to online marketplaces, consignment shops are also an option for selling wedding dresses. However, it is important to note that most consignment shops have limits on how old a dress can be, typically only accepting gowns that are three to five years old and in good condition.
When listing a wedding dress for sale, it is important to include quality photos that showcase the dress on a model or in motion, as this can help potential buyers better visualize how the ensemble looks on a bride. It is also crucial to be wary of potential scams and only accept payment from trusted methods. Additionally, documenting conversations with potential buyers can provide added protection in case of a dispute.
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Tips for selling a wedding dress
While it can be hard to part with a wedding gown, thousands of brides choose to sell their dresses after their wedding day. If you're one of them, here are some tips to help you sell your wedding dress.
Get your dress ready
Before selling your wedding dress, ensure it is in the best condition possible. Take it to a professional cleaner to remove any stains or marks. According to data from Nearly Newlywed, preowned wedding dresses that have been professionally cleaned can sell twice as quickly as those that haven't.
Take high-quality photos
When listing your dress online, include high-quality photos of the dress. Consider including photos of you wearing the dress to give potential buyers an idea of how the dress looks on a bride.
List your dress early
Most online marketplaces and consignment shops have limits on how old a dress can be. The majority of them won't accept a gown that's more than three to five years old. It's best to list your dress within two years of your wedding to achieve maximum resale value.
Choose your platform
You can list your dress on resale platforms like eBay and Poshmark, or on websites that specialise in buying and selling wedding gowns, like Nearly Newlywed and Stillwhite. You could also turn to your local bridal resale shops and other places that buy wedding dresses.
Price your dress competitively
Research the resale value of your dress by visiting the Sold page and filtering by your designer. Do a quick search to see if there are any similar listings at a lower price, and adjust your price accordingly.
Be responsive
Always respond to messages from potential buyers in a friendly and timely manner. A high response rate and quick response time show that you're an active seller and will result in more inquiries.
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Online marketplaces for wedding dresses
In recent years, there has been a significant increase in the number of retailers offering wedding dresses online. While physical bridal salons are still popular, an increasing number of brides are interested in a more modern experience, where they can peruse an unlimited selection of brands. Online marketplaces for wedding dresses offer a convenient and seamless experience for brides, allowing them to shop from the comfort of their homes and often offering stylish accessories to complete their wedding day look.
One popular online marketplace for wedding dresses is Azazie.com, which offers a wide range of styles, including sexy fit-and-flare gowns, boho-inspired silhouettes, and flirty mini-dresses. Azazie's dresses are budget-friendly, with most retailing for under $300, and they offer a "try-at-home" option for indecisive brides. Another option is Anthropologie, which offers both online and in-store shopping. Anthropologie has styles for various brides, including boho, classic, plus-size, and budget-conscious brides. They offer fresh and exciting designs from notable designers and provide accessories such as "something blue" shoes and cathedral-length veils.
For those looking for a pre-owned wedding dress, there are several online marketplaces to consider. Stillwhite.com, for example, is the world's largest wedding dress marketplace, offering over 96,000 dresses to choose from. Nearly Newlywed is another option, although it charges a listing fee and a commission fee for sales. When selling a pre-owned wedding dress, it's important to act quickly, as most online marketplaces have limits on how old a dress can be, typically not accepting gowns more than three to five years old. It's also crucial to be prepared for the work involved in selling a dress, including creating listings, answering inquiries, and verifying buyers to avoid scams.
Online marketplaces provide brides with a modern and convenient way to find their dream wedding dress. With a wide range of styles, price points, and the option to buy pre-owned, these marketplaces cater to diverse bridal needs and preferences. Whether a bride is looking for a traditional floor-length gown or a more unique, budget-friendly option, online marketplaces offer a seamless shopping experience that can save time and money.
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The cost of selling a wedding dress
Original Cost and Condition
The original cost of the wedding dress will impact its resale value. Typically, pre-owned wedding dresses sell for 40-60% of their original retail price. However, it's important to evaluate the gown's condition and make allowances for any minor wear and tear or alterations. If the dress has been professionally cleaned and preserved, you can justify a higher price.
Brand and Style
Well-known luxury bridal brands often retain their value better and can command higher resale prices. Additionally, if your dress aligns with current bridal trends, you might be able to price it higher.
Platform Fees
When selling your wedding dress online, consider the fees charged by different platforms. Some sites charge a listing fee, while others take a commission fee from the sale price. For example, Nearly Newlywed charges a $25 listing fee plus a 20% commission fee for standard listings and 30% for premium listings. Poshmark, on the other hand, has a flat 20% commission fee for sales over $15.
Time and Effort
Selling a wedding dress online can be time-consuming. You'll need to create detailed listings, respond to messages and questions from potential buyers, and be wary of potential scams. It's important to verify buyers and only accept payment from trusted methods.
Overall, the cost of selling a wedding dress involves not just the financial aspects but also the time and effort invested in finding the right buyer and ensuring a smooth transaction.
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Frequently asked questions
Brides may choose to sell their wedding dress to recoup some of their wedding costs, to save closet space, or for sustainability reasons.
Brides can sell their wedding dress on sites such as eBay, Nearly Newlywed, Poshmark, Bride2Bride, Borrowing Magnolia, and The RealReal.
eBay is a well-known site with a large user base, and it only charges a 15% commission for items under $2000.
Bride2Bride only charges a one-off fee from $20, and there is no commission to pay. The site also provides a secure messaging service and a dashboard to track your listing's performance.
It is important to act quickly, as most online marketplaces and consignment shops will not accept dresses that are more than three to five years old. It is also crucial to verify buyers and use trusted payment methods to avoid scams.











































