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Maggie Sottero is a family-owned, women-led bridal brand that has been designing wedding dresses for over 25 years. The brand was founded by Wayne and Lesley Webster, alongside Lesley's mother, Dorothy Steiner, and is named after Lesley's great-grandmother, Margaret Maggie Sottero. Known for their Maggie Magic, Maggie Sottero wedding dresses are meticulously tailored and constructed, offering impeccable styling and incomparable fit, with a range of personalization options to create a unique look.
| Characteristics | Values |
|---|---|
| Years in business | Over 25 years |
| Founder | Leslie Webster |
| Brand namesake | Margaret "Maggie" Sottero (Leslie's great-grandmother) |
| Type of business | Family-owned, women-led bridal brand |
| Dress characteristics | Premium construction, impeccable styling, incomparable fit, impeccable tailoring, size-inclusive |
| Price range | $1,599 and up |
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What You'll Learn
Family-owned business
Maggie Sottero is a family-owned, women-led bridal brand that has been in business for over 25 years. The brand was founded by Wayne and Lesley Webster, alongside Lesley's mother, Dorothy Steiner, and is named after Lesley's great-grandmother, Margaret "Maggie" Sottero.
The brand has design studios in Sydney, Australia, and Salt Lake City, Utah, and is known for its "Maggie Magic"—impeccable tailoring and construction that make brides feel their best. They have hundreds of local bridal salons worldwide, providing brides-to-be with a personalized experience.
In 1997, Maggie Sottero introduced affordable wedding dresses with a couture edge, and the brand has since upheld its commitment to innovative bridal wear at attainable prices. Each gown embodies the pursuit of perfection, with a focus on premium construction, impeccable styling, and incomparable fit.
Maggie Sottero is recognized as a leader in wedding dress structure and design, with a size-inclusive brand philosophy. The brand consists of three divisions: the original collection, Maggie Sottero, offering modern yet classic styles; Sottero and Midgley, a high-end collection for brides seeking a bold look; and Rebecca Ingram, each with its unique style and price range.
With a presence in boutiques worldwide, Maggie Sottero has become one of the most recognized and sought-after bridal gown manufacturers globally, bringing dreams to life for millions of brides.
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Over 25 years in business
For over 25 years, Maggie Sottero has been designing wedding dresses that reflect each bride's unique love story, style, and personality. The brand bears the namesake of founder Lesley Webster's great-grandmother, Margaret "Maggie" Sottero.
Maggie Sottero is a family-owned, women-led bridal brand with design studios in Sydney, Australia, and Salt Lake City, Utah. The company is committed to style, innovation, and win-win partnerships, with each new season bringing fresh, forward-thinking aesthetics to their trio of collections: Maggie Sottero, Sottero and Midgley, and Rebecca Ingram.
The brand is known for its "Maggie Magic", which refers to its impeccable tailoring and construction. Their dresses are designed to make brides feel like their best selves, with a range of personalization options, including sleeve lengths, coverage choices, neckline styles, and more.
Maggie Sottero has been offering elegant and affordable wedding dresses with a couture edge since 1997. The brand upholds its commitment to innovative bridal wear at attainable prices, ensuring that every bride can find a dress that reflects her unique style, budget, and vision.
With millions of brides having chosen a Maggie Sottero wedding dress for their special day, the brand is one of the most recognized and sought-after bridal gown manufacturers in the world.
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Three design studios
Maggie Sottero Designs, a third-generation family-owned bridal fashion brand, was established in 1997. The brand, founded by Wayne and Lesley Webster and Lesley's mother, Dorothy Steiner, bears the name of Lesley's great-grandmother, Margaret "Maggie" Sottero. With a commitment to quality and integrity, Maggie Sottero has become one of the most recognized bridal gown manufacturers in the world.
The brand currently has three outstanding lines: the core brand, Maggie Sottero, which caters to the elegant and ethereal bride with a classic vision; the Sottero and Midgley line, launched in 2006, which offers high-end gowns to make a statement; and the budget-friendly Rebecca Ingram line, launched in 2016, which delivers captivating styles at a variety of price points.
The design team at Maggie Sottero includes talented individuals such as Patricia DeLaunay, the brand’s first Global Sustainability Director/Designer, and Mark and Chris Russell, who together bring decades of experience in bridal fashion. Under the guidance of CEO and Creative Director Kelly Midgley, the team operates out of their home base in the Great Salt Lake Region, with their flagship store in Sydney, Australia, serving as a test studio.
With roots in Australia, Maggie Sottero Designs is committed to sustainability and forging a greener future. They aim to reduce their environmental impact and restore ecosystems through initiatives like their partnership with One Tree Planted, where they have already planted over 20,000 trees, continuing to plant more with every wedding dress sold.
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Size-inclusive designs
Maggie Sottero is a third-generation family-owned bridal fashion brand that has been creating wedding dresses for over 25 years. The brand is named after Lesley Webster's great-grandmother, Margaret "Maggie" Sottero. Known for its impeccable styling and incomparable fit, Maggie Sottero is an industry leader in structure and design.
Maggie Sottero is a size-inclusive brand that offers a range of sizes to flatter every woman. The brand's wedding dresses are available in sizes up to 28, catering to curvy brides. They offer various sleeve lengths, coverage options, neckline styles, and shapewear lining to ensure the perfect fit for all body types.
The brand's designs are carefully constructed with women's bodies in mind, featuring flattering silhouettes from fit and flare to ballgown. The Tuscany Lynette and Chantal dresses, for example, offer whimsical and ethereal fabrics and silhouettes for plus-size brides.
Maggie Sottero's personalization options allow brides to create a one-of-a-kind look, with romantic 3D lacing, intricate beadwork, and transformative accessories to elevate their wedding vision. The brand is committed to providing a beautiful and personalized wedding dress shopping experience, regardless of style, identification, budget, size, timeline, and wedding vision.
With a dedication to sustainability, Maggie Sottero is also working towards a more sustainable future. Their partnership with One Tree Planted underscores this commitment, as they have planted over 20,000 trees, with more being planted for every wedding dress sold.
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Commitment to innovation
Maggie Sottero is a family-owned, women-led bridal brand that has been in business for over 25 years. The brand is named after founder Lesley Webster's great-grandmother, Margaret "Maggie" Sottero.
Maggie Sottero has been committed to innovation since its inception in 1997. The brand's CEO, Kelly Midgley, says that Maggie Sottero initially offered a unique product: "elegant and affordable wedding dresses with a couture edge". This commitment to innovation in bridalwear at attainable prices continues to this day.
The brand's design studios in Sydney, Australia, and Salt Lake City, Utah, produce gowns that are known for their "Maggie Magic"—impeccable tailoring and construction that make brides feel their best. Each gown embodies the pursuit of perfection, from the initial concept to the final touches.
Maggie Sottero is a leader in structure and design, with a size-inclusive brand philosophy that caters to a range of body types, from petite to plus sizes. The brand offers a variety of personalization options, including sleeve lengths, coverage choices, neckline styles, and shapewear lining, allowing brides to create a unique look that reflects their individual style.
The brand's three divisions—Maggie Sottero, Sottero and Midgley, and Rebecca Ingram—each offer their own unique style and price range. The original collection, Maggie Sottero, features modern yet classic styles with a variety of silhouettes, from fit-and-flare to ballgown, all with gorgeous detailing. Sottero and Midgley is a high-end collection for brides seeking a bold look, while Rebecca Ingram provides more affordable options without sacrificing style or quality.
Maggie Sottero's ongoing commitment to innovation is reflected in its ability to create bridal gowns that are a beautiful reflection of each bride's love story, style, and personality. The brand's dresses are known for their premium construction, impeccable styling, and incomparable fit, ensuring that every bride feels exceptional on their wedding day.
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Frequently asked questions
Maggie Sottero has been designing wedding dresses for over 25 years.
The brand was founded by Wayne and Lesley Webster, alongside Lesley's mother, Dorothy Steiner.
Maggie Sottero is a family-owned, women-led bridal brand that offers impeccable tailoring and construction at affordable prices.
