
The wedding dress is one of the most important and stressful choices for a bride, so it's essential to start shopping early. It's recommended that brides begin their search for the perfect dress around 9-12 months before the wedding. This allows plenty of time to shop around and find the right dress, and gives designers enough time to create the gown from scratch. On average, a wedding dress can take 4-6 months to be made, and then there may be alterations to consider. However, some brides may need their gowns in as little as a week, and there are options available for those on a tight deadline, such as pre-cut gowns or ready-to-wear options.
| Characteristics | Values |
|---|---|
| Time taken for production and shipping | Up to 5 months or longer |
| Average time taken for the dress to arrive after placing the order | 16-20 weeks |
| Time taken for alterations | 3 months before the wedding |
| Time taken for final fitting | 2 weeks before the wedding |
| Time to buy a wedding dress | 8-10 months before the wedding |
| Time to start wedding dress shopping | 9-12 months before the wedding |
| Time to buy a dress with a tight turnaround | 3 months before the wedding |
| Time to buy a vintage dress | Same day |
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What You'll Learn

Wedding dress shopping timelines
Wedding dress shopping is an exciting part of the wedding planning process. However, it can be a lengthy process, so it's important to start early to ensure you have the full experience and avoid rush fees.
On average, wedding dresses can take 16 to 20 weeks to arrive after an order is placed. Some dresses can take even longer, up to five or eight months, and you'll also need to factor in time for alterations. Therefore, it's recommended to start wedding dress shopping at least nine months before your wedding, with a view to ordering your dress at least six months in advance. This gives you plenty of time for research, making appointments, making a final decision, manufacturing, shipping, and alterations.
If you're ordering a custom or made-to-order dress, allow for even more time, as these can require up to a six-month lead time or even longer. If you're planning on several intricate customizations or buying a vintage dress, you'll also need to factor in extra time. Additionally, if you're getting married overseas and plan on shipping your dress, or if you're doing bridal portraits before the wedding, you'll need to adjust your timeline accordingly.
While it's important to start early, you also don't want to start wedding dress shopping too far in advance. Waiting until closer to your wedding date minimizes the risk of the dress being returned or sold because of body or taste changes. Most survey respondents purchased their dresses 7.5 months before the wedding, and as a rule of thumb, it's recommended to buy your wedding dress between 8 and 10 months in advance.
Once you've found your dream dress, be sure to carefully inspect it before leaving the salon for any snags, discolourations, or other damage. Store your dress in a breathable, opaque garment bag, ideally in a spare closet where it won't get squished, or consider storing it at a wedding guest's home until the big day.
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When to start shopping
Standard Timeline Recommendations:
Most sources recommend starting the wedding dress shopping process around nine to twelve months before the wedding. This timeline allows for a relaxed shopping experience, provides ample time for research and appointments, and accommodates manufacturing, shipping, and alteration lead times. It is also suggested that you finalize your wedding venue, budget, and entourage before starting your dress search, as these factors can influence your dress choice.
Customization and Complex Designs:
If you're planning intricate customizations or a made-to-order dress, consider allowing more time. Some designers require up to a six-month lead time, and custom creations can take even longer. Starting early ensures you don't feel rushed and can fully explore your desired customizations.
Pre-Wedding Photos and Destination Weddings:
If you plan to have bridal portraits taken before the wedding or if your wedding is overseas, adjust your timeline accordingly. For pre-wedding photos, use the portrait date as your benchmark for the 9-12 month suggestion. For destination weddings, factor in extra time for shipping and potential delays.
Weight Fluctuations and Body Changes:
Consider your plans for weight loss or other body changes before the wedding. While some brides worry about buying too early and then experiencing dress regret due to body changes, others want to spread out expenses. If your weight fluctuates, you may opt to wait until closer to the wedding to purchase your dress or have alterations done.
Off-the-Rack and Vintage Options:
If you're considering an off-the-rack or vintage dress, your timeline may be more flexible. These options can sometimes be purchased on the same day, but alterations should still be considered, especially for vintage gowns, as they may require a specialist's touch.
High Street Wedding Dresses:
High street wedding dresses are popular for brides on a budget or with limited time. However, these collections often have limited stock and sell out quickly, so keep an eye out for new releases and be prepared to make a decision without lengthy deliberation.
Remember, every bride's experience is unique, and the number of appointments and alterations will vary. The key is to plan ahead, allowing sufficient time for research, fittings, and any unexpected delays. Enjoy the process of finding your dream wedding dress, and don't be afraid to ask for expert advice along the way!
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How long does it take to arrive?
The time it takes for a wedding dress to arrive varies depending on the designer, the complexity of the design, and whether alterations are required. On average, a wedding dress can take 16 to 20 weeks to arrive after placing the order. However, it is recommended to start the wedding dress shopping process at least nine months before the wedding to allow for a relaxed shopping experience. This timeline provides ample time for research, appointments, decision-making, manufacturing, shipping, and any necessary alterations.
Some bridal boutiques may advise ordering a dress no more than eight months in advance to minimise the risk of returns or taste changes. However, it is not uncommon for dresses to take six to nine months to arrive, and in some cases, the lead time can be even longer. Therefore, it is generally advised to plan ahead and start the wedding dress process early to avoid rush fees and ensure the dress arrives on time.
For those with a tight timeline, department stores and online boutiques offer designer options without the lengthy lead times of traditional bridal boutiques. Additionally, vintage dresses and off-the-rack options can be purchased on the same day, although alterations may still be required, adding to the overall timeline.
It is important to note that each bridal boutique operates with slight differences in timelines, so it is always advisable to confirm the expected delivery date with your chosen boutique.
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Pick-up and final checks
Pick-up Appointment
When your wedding dress arrives, you will be notified and asked to book a pick-up appointment. This appointment typically lasts 30 minutes and involves trying on the dress again, getting your questions answered, and discussing the next steps. It is also when you will pay any remaining balance. It is recommended to come excited and prepared with any final questions or concerns.
Trying on the Dress
It is crucial to try on the dress before leaving the store. This is your chance to ensure the dress fits and there are no issues such as stains, rips, tears, or other damage. If any alterations are required, you can discuss the next steps with the stylist or seamstress.
Booking Alteration Appointments
Typically, you will want to start alterations at least eight weeks before the wedding. This is when you can make smaller tweaks to your dress, such as taking in the bodice or adjusting the hem length. During this stage, you can also add any personal touches or heirloom details. If you require multiple alterations, allow for a longer timeline.
Storing the Dress
Once you have picked up your dress, it is essential to store it properly. Keep the dress in the breathable fabric garment bag it arrived in, hung or folded. Avoid wrapping the dress in plastic as it may cause discolouration. Store the dress in a temperature-controlled space, away from excessive moisture and direct sunlight. If your dress has straps, hang it using the satin hanger loops.
Travel with Your Dress
If you are travelling with your dress, it is recommended to carry it on the plane rather than checking it in. Contact your airline in advance to confirm that your garment bag meets the carry-on requirements. If you are shipping your dress overseas, allow extra time for this process.
Final Checks
In the weeks leading up to your wedding, ensure that your dress is stored safely and remains in perfect condition. Check for any snags, discolouration, or other damage. If your veil is stored with the dress, make sure it is in a protective pouch to prevent snagging on the gown's embellishments.
Wedding Day Emergency Kit
In addition to the final checks, it is recommended to have a wedding day emergency kit on hand to address any last-minute issues or unexpected situations. This kit can include items such as sewing supplies, stain removers, and other essentials to ensure a smooth and stress-free wedding day.
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Storage before the wedding
The time it takes for a wedding dress to be ready varies, but it is generally recommended to start shopping for your dress around nine months before the wedding. This gives you time to do your research, make appointments, make a final decision, and account for manufacturing, shipping, and alterations. It is also recommended to have your wedding venue selected before choosing your dress, as you will want to wear something that fits the vibe of the locale.
Once you have selected your dress, it is important to carefully read through the details of your order, including the designer, size, and expected arrival date. Be sure to double-check that all the information is correct and that any extras, such as alterations and veils, are clearly listed and included in the final payment amount.
On average, wedding dresses can take 16 to 20 weeks to arrive after placing your order. However, it is recommended to plan for potential delays and give yourself extra time, especially if you are ordering a custom dress or require intricate customizations. Some dresses may take up to five months or longer to arrive, and alterations should also be factored into your timeline.
When it comes to storing your wedding dress before the big day, there are a few things to keep in mind. First, make sure you receive a protective garment bag from the salon or tailor to keep your dress safely stored and out of view. If your veil is separate, ensure it is stored in a protective pouch to prevent snagging on the gown's embellishments.
Ideally, you should store your wedding dress in a breathable, opaque garment bag. Keep it in a spare closet where it won't get squished or store it at a wedding guest's home to keep it out of sight from your partner. If you have limited space, some salons offer gown storage until just days before the wedding.
It is also recommended to set aside time before the wedding to ensure you have all the essentials and are ready for any last-minute adjustments. A wedding day emergency kit can be helpful to have on hand. Additionally, if you are travelling for your wedding, carry your dress, bag, and all, on the airplane with you and safely stash it in an overhead bin.
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Frequently asked questions
It's recommended that you start looking for your dress 9-12 months before your wedding. This gives you plenty of time to shop around and find your dream dress, and ensures that you avoid rush fees.
You should aim to order your dress 8-10 months before your wedding. This allows for a good amount of relaxation during the shopping experience, and gives you time for any necessary alterations.
Wedding dresses typically take 4-9 months to arrive, though some can take even longer. It's important to confirm the timeline with your bridal shop, as each store is a little different.
Your final fitting should take place 1-3 months before your wedding. This ensures that the fit is perfect and allows for any last-minute changes.
If you're planning on getting bridal portraits, you should order and fit your dress before taking the pictures. Therefore, you should follow the 9-12 month timeline, but make sure you're going off the date of your bridal portraits rather than your wedding.











































