
Wedding dresses are a crucial part of wedding planning, and finding the perfect one can be a daunting task. Many brides-to-be scour social media and bridal salons for inspiration, but the vast array of options can be overwhelming. From niche boutiques to popular brands like David's Bridal, there are countless places to find a dream gown. Some brides envision their ideal dress and stick to it, while others remain open-minded and end up with a completely different style. With the average US wedding dress costing $2,000-$4,000, it's a significant expense, and dress tariffs can add to the financial considerations. Brides also grapple with traditions, like whether to show their fiancé the dress before the big day.
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What You'll Learn

Finding the right bridal salon
Do Your Research
Before visiting any bridal salons, it is essential to do your research. Look into each salon's designer selection, price point, and sample sizes to ensure they align with your budget and vision. Check their reviews to get an idea of other customers' experiences and whether they stock your size, especially if you require a plus-size option. It is also worth researching their tailors or seamstresses, as some bridal salons may not offer this service, and you may need to budget for alterations separately.
Seek Recommendations
Talk to your friends, relatives, and colleagues who have previously shopped for wedding dresses. They can provide valuable insights and suggestions based on their own experiences. Ask about the bridal salons they preferred, and why, to help guide your decision.
Timing is Key
Ideally, you should begin shopping for your wedding dress 10-14 months before your wedding, after your venue and date are confirmed. This allows ample time to find your dream dress without feeling rushed. Most wedding gowns are made-to-order and can take six to nine months to create, so it is best to start the process sooner rather than later.
Consider a Trunk Show
A trunk show is a special event where a designer visits a bridal boutique with a curated collection of dresses that may not usually be available in-store. Trunk shows offer a wider range of styles and often come with perks like discounts and the opportunity to be styled by the designer or their expert representatives.
Inquire About Policies
Before visiting a bridal salon, call ahead to inquire about their policies. Ask about the types of dresses they stock, their price range, and whether they allow photographs. Knowing these details beforehand can help you decide if the salon is worth visiting and ensure a pleasurable experience.
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Choosing a wedding dress style
Choosing a wedding dress is a very personal decision, and there are many factors to consider when selecting a style that reflects your personality and makes you feel confident and comfortable. Here are some tips to help you choose the perfect wedding dress style:
Determine Your Bridal Style
Start by compiling a collection of your favourite wedding dresses. This can include tearing pages out of magazines, saving Instagram posts, creating a Pinterest board, browsing online boutiques, and taking note of celebrity looks you admire. From there, identify a common theme among the dresses you've chosen. Do they feature embellishments, lace, or voluminous skirts? Do they have open backs or strapless necklines? This process will help you narrow down the style that resonates with you.
Consider Your Body Type and Comfort
Think about what styles flatter your body type and what you feel comfortable wearing. If you want to accentuate a particular feature, such as your back or collarbones, consider dresses with a low cut, open back, or strapless design.
Formality and Location
The formality of your wedding and the location will also influence your dress choice. For instance, a beach ceremony may call for a lighter, more flowy dress, while a glamorous ballroom event could be the perfect setting for a dramatic ball gown.
Fabric and Neckline
Experiment with different fabrics and necklines to find what works best for you. Fabrics like Mikado offer structure and form, while silk and satin provide a sleek, contemporary look. As for necklines, you have many options, including V-neck, scoop, strapless, and square. Try on various styles to discover what flatters your bust, shoulders, and décolletage.
Timing and Budget
It's important to start looking for your wedding dress 9-12 months in advance to allow time for alterations. Keep your budget in mind and choose a salon with options within your price range to ensure you have a wide selection to choose from.
Remember, the most important thing is to choose a style that you love and that makes you feel amazing. Trust your instincts, and don't be afraid to ask for guidance from experienced bridal consultants.
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Deciding on a colour
Firstly, you may want to think about your skin tone. True white wedding dresses, for example, tend to wash out paler skin tones but look excellent on darker and olive skin tones. Ivory, on the other hand, looks fabulous on just about everybody, especially those with lighter skin tones. Diamond white can look harsh on some skin tones, so consider incorporating tulle into your dress to soften the look. If you have a darker skin tone, you may want to consider a champagne-coloured dress, which is a soft and subtle colourway that will make any lace detailing stand out.
Another factor to consider is the level of contrast you want between the dress and the lace. If you opt for an ivory or white dress, the lace won't stand out as much as it would with a coloured fabric. If you love the lace pattern on a dress, you may want to opt for a coloured dress to make the lace pop.
You may also want to consider the colour palette of your wedding and choose a dress that complements the overall theme. If you're having a winter wedding, for example, you may want to opt for a dress with blue, grey, silver or cold metallic tones.
Ultimately, the most important thing is to choose a colour that makes you happy. Don't be afraid to be daring and make a statement with your dress.
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Involving your partner
If you value your partner's opinion on style or plan to coordinate your outfits for the ceremony, then it may be a good idea to bring them along to your bridal appointments. Their insight might be exactly what you need to find the perfect dress, as was the case for one bride whose fiancé picked a dress that she initially wasn't sold on, but which ended up being perfect for her body and made a lot of sense.
Additionally, dress shopping can be a stressful experience, and having your partner by your side can provide support and make the experience more enjoyable. One bride shared that going shopping with her now-husband helped alleviate the stress she felt about not being able to share this part of the planning process with him.
However, if you are set on maintaining traditions, it is considered bad luck for the groom to see the bride in her wedding gown before the big day. If this is important to you, there are other ways to involve your partner without them seeing the dress, such as sharing pictures of the dress before alterations or taking them along to see you try on other styles without revealing your final choice.
Ultimately, the decision to involve your partner in choosing your wedding dress is a personal one, and there are no hard rules. Trust your instincts and do what feels right for you and your relationship.
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Trying on dresses
Trying on wedding dresses is an exciting part of being engaged. Before heading to a bridal boutique, there are a few things to keep in mind. Firstly, it is important to establish a budget for your wedding dress. This will help you avoid disappointment and save effort in the long run. Knowing your budget will also enable bridal consultants to choose dresses that align with your financial plan.
When scheduling your appointment, inquire about the salon's guest policy and the number of people you can invite to join you. While having your entire roster of bridesmaids with you may seem appealing, conflicting tastes and distractions can quickly make the experience overwhelming. Instead, consider bringing only two or three close friends or family members, such as your maid of honour, mother, or grandmother. If you prefer, there is nothing wrong with going wedding dress shopping alone.
Before your appointment, it is recommended to browse online platforms like Pinterest and Instagram for inspiration and to get a sense of the styles you love. However, it is important to keep an open mind, as you may end up choosing something completely different from what you initially envisioned. When trying on dresses, don't be afraid to step out of your comfort zone and experiment with different styles. Remember, it's the dress's job to fit your body, so focus on finding something that makes you feel good and reflects your personality and style.
Lastly, remember to eat something before your appointment, as trying on dresses can be tiring. Bring a hair tie to keep your hair out of the way, and consider wearing shapewear or underwear similar to what you plan to wear on your wedding day. Have a friend take photos and videos of you in the dresses from various angles, as this can help you make a decision. Don't feel pressured to buy a dress at your first appointment; take your time to think about it and find the perfect dress for your special day.
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Frequently asked questions
It is recommended to start looking for your wedding dress 9-12 months in advance to allow time for alterations, customizations, and accessorizing.
It is important to consider the style of your wedding dress and how it will fit with the season and venue of your wedding. You should also be prepared to try on different styles and keep an open mind, as you may end up falling for a completely different style than you had originally envisioned.
The average wedding dress in the US costs $2,000-$4,000, with some dresses costing up to $2,000 at David's Bridal. American-made dresses tend to start at twice that price.
You can buy wedding dresses online or at niche bridal boutiques. David's Bridal is a popular choice, offering a wide range of selections both online and in their stores across the country.
It is recommended to bring the most honest and sensitive people you know when shopping for your wedding dress. This could be your mom, a close friend, or a family member who will give you their honest opinion and make you feel confident.











































