George Boyle
Wedding photography packages are a pre-set collection of photography services offered by a photographer at a fixed price. Packages vary depending on the photographer, but they typically include the number of hours of coverage, the number of photographers, the number of edited images, and other factors. Some photographers offer digital galleries with a limited number of photos, while others provide unlimited access to the entire wedding gallery. It is important to consider your budget, the coverage you need, the number of photographers, and what is most important to you when deciding on a wedding photography package.
| Characteristics | Values |
|---|---|
| Number of photographers | Packages may include a second photographer for additional coverage and angles. |
| Hours of coverage | Packages vary depending on the number of hours the photographer(s) will be present. |
| Planning assistance | Some packages include planning assistance, providing bespoke advice to help determine the wedding day flow. |
| Engagement shoots | Some packages include engagement shoots to help couples get comfortable in front of the camera. |
| Photo booths | Photo booths are rarely included in packages, but can be requested. |
| Videography | Videography is rarely included in packages, but can be requested. |
| Number of edited images | Packages vary depending on the number of images that will be edited and delivered. |
| Wedding album | A printed album of selected wedding photos is usually included. |
| Prints | Prints of photos in different sizes are usually included. |
| Digital galleries | Some photographers offer digital galleries with a limited number of photos, while others offer unlimited access. |
| Basic editing | Some photographers offer basic editing, while others deliver photos as-is. |
| High-resolution files | High-resolution files and a print release allow couples to get prints from anywhere. |
| Customization | Some photographers allow clients to customize their packages to fit their needs. |
| Add-ons | Extras that clients can opt into to customize their packages, e.g. additional coverage for multi-day destination weddings. |
| Price anchoring | Photographers may offer three packages, with the middle-ground option being the most enticing for clients. |
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What You'll Learn
Number of photographers
The number of photographers you hire for your wedding depends on your budget and how comprehensively you want your big day captured. If you want to ensure that every moment is captured, consider hiring two photographers. This will allow for additional coverage and angles, and ensure that all the essential moments are captured.
Most photographers will offer a range of packages that can be customised to meet your specific needs. Some packages may only cover the photographer’s shooting time, with additional products and services charged separately. Other photographers may bundle printed products, planning assistance, photo booths, second shooters, and engagement sessions within their packages.
Engagement shoots are a fantastic opportunity for couples to get comfortable in front of the camera and get some informal shots with zero pressure. Bridal sessions are typically pictures just of the bride, dressed just as she would be on her wedding day. These are taken a few weeks before the wedding, and allow the photographer to get shots of the dress, invites, and other sentimental pieces. This means less time is needed the morning of the wedding.
Most photographers will go home just after the first dance, but some might stay for a few songs, or for half an hour or so. Very few stay until the end.
It is recommended that couples book photographers 9-12 months before the wedding date.
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Hours of coverage
The number of hours of photography coverage you will need on your wedding day depends on several factors. Wedding photographers usually offer packages of 6, 8, and 10 hours of coverage, with 8 hours being the most popular. However, you can always add on extra hours if needed. Here are some things to consider when deciding how many hours of coverage you need:
- The size of your wedding party: If you have a large wedding party, you will need more time for portraits. A second shooter can be added to your package to help capture more candid moments and ensure your timeline stays on track.
- Getting ready photos: If getting ready photos are important to you, consider the location of your getting-ready space in relation to your ceremony site. If they are in different locations, you may need to add extra time for travel.
- First look: A "first look" is when the couple sees each other for the first time before the ceremony. This can be a great way to get more photos of the two of you together and spend a little extra time together on your wedding day. If you choose to do a first look, allow about 30 minutes for photos.
- Ceremony length: The length of your ceremony depends on the traditions you choose to include. Regardless of the length, consider adding 15-20 minutes of buffer time in case of any delays.
- Reception coverage: You may not need your photographer to stay for the entire reception. 30-60 minutes is usually enough time to capture the key moments, such as the first dance and cake cutting.
- Multiple locations: If your wedding is taking place at multiple locations, you will need to add extra time for travel.
- Cocktail hour: Cocktail hour can be tricky to photograph, especially with only one photographer. If you have a second shooter, they can capture candids of your guests during cocktail hour while the main photographer takes formal portraits.
When booking your wedding photographer, be sure to discuss the details of your wedding day and what moments are most important to you. Your photographer can help you decide how many hours of coverage you will need and create a timeline that ensures everything is captured perfectly.
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Engagement shoots
Couples can choose to have their engagement shoot in one or two locations, providing they are not too far apart. The location should be discussed with the photographer to ensure they can capture good images, and it might be fun to choose a location that is different from the wedding day setting. For example, a beach engagement shoot could be a great option for a couple who usually vacation by the ocean, or a couple having a beach wedding might opt for a city location for their engagement shoot. Sunset is ideal for beach shoots, as the light is softer and there is no direct sunlight.
The images from the engagement shoot will serve as memories of the couple's life before marriage, and can be used in a variety of ways. They can be displayed on social media, or in the couple's home, and can also be included on the wedding website or used on Save the Date invitations.
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Customisation options
Coverage
The number of hours that the photographer will be present at the wedding is a key consideration for customisation. Some couples may only require coverage of the ceremony and key moments, while others may want the photographer to capture the entire day, from the morning preparations to the first dance and beyond.
Number of Photographers
Another customisation option is the number of photographers present at the wedding. Couples who want to ensure that every moment is captured may opt for two photographers, providing additional coverage and angles.
Engagement Photoshoot
Some packages may include an engagement photoshoot to help the couple feel comfortable in front of the camera before the wedding. This can be a great opportunity for the photographer to build rapport with the couple and provide extra content.
Number of Edited Images
Wedding Album and Prints
The inclusion of a wedding album and prints is another important customisation option. Couples may want a printed album that includes their favourite wedding photos, as well as the option to purchase additional prints in different sizes.
Add-ons and Extras
Photographers can also offer a range of add-ons and extras that clients can opt into to customise their packages. For example, additional coverage for multi-day destination weddings, bridal sessions, or expedited editing and delivery options.
By offering customisation options, photographers can cater to various client needs and budgets, providing a unique and tailored experience for each couple.
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Pricing
Wedding photography packages can vary in price depending on a multitude of factors. The average cost of a wedding photographer in the US ranges from $1,150 to $3,000, with the average being around $2,000. However, prices can go as low as $300 and as high as $20,000 or more. The cost of wedding photography is influenced by factors such as the photographer's expertise, experience, style, and location. Photographers in big cities tend to charge more due to the higher cost of living. For example, the average starting price for a wedding photographer in Los Angeles is $8,000, while a similar photographer in Texas may start at $4,000.
The demand for a particular photographer's style can also impact pricing. Styles such as "bright and airy" or "dark and moody" can be in high demand and therefore carry a higher price tag. Additionally, the photographer's skill level and ability to handle various lighting scenarios, interpersonal skills, and business acumen can affect their rates. Experienced photographers with a strong track record of handling challenging situations are likely to charge more.
Some photographers offer packages that include engagement shoots, which can be a great value. These pre-wedding shoots allow couples to get comfortable in front of the camera and provide an opportunity for informal shots. Engagement shoot prices can range from $150 to over $600, depending on factors such as the length of the shoot, location, and the photographer's experience.
When creating affordable wedding photography packages, it's important to consider the market and the photographer's sustainability. In many markets, it is challenging to find a professional wedding photographer for less than $1,000 unless they are just starting. Small wedding photography packages may not always be sustainable for photographers due to the limited number of wedding weekends in a season.
The number of hours of coverage, the inclusion of multiple photographers, and additional services such as albums, prints, or wall art can also affect the overall price of a wedding photography package. It is essential to carefully review the pricing and package details offered by different photographers to make an informed decision that aligns with your budget and preferences.
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Frequently asked questions
Wedding photography packages vary depending on the photographer and the client's needs. They typically include the number of hours of coverage, the number of photographers, the number of edited images, and other factors. Some photographers offer digital galleries with a limited number of photos, while others offer unlimited access to the entire wedding gallery. Some photographers will offer basic editing on the photos, while others will not edit them at all. Some packages include engagement shoots and bridal sessions.
When choosing a wedding photography package, consider your budget and the coverage you need. Look at sample photos and decide what's important to you, such as having a wedding album or more edited photos.
When creating a wedding photography package, it's important to cater to various client needs and clearly communicate your offerings. Offer three to four packages with different price points to cater to different budgets without overwhelming potential clients. Include a predefined set of services and products for a fixed price. For example, you can offer high-quality albums and prints, a second photographer, engagement sessions, speedy delivery, and customization options.
