George Boyle
Wedding dresses are expensive, and with the average cost of a wedding in 2025 rising to £25,625, it's no surprise that many bridal parties are looking to reduce costs. In 2006, Asda became the first supermarket to stock wedding dresses, offering brides-to-be a saving of hundreds of pounds on the average price of a wedding dress in the UK. The George-branded wedding dresses, which cost £60, sold out within hours. Asda also offers a selection of occasionwear and handpicked wedding gifts, as well as bridesmaid dresses ranging from £24 to £35.
| Characteristics | Values |
|---|---|
| Wedding Dress Price | £60 |
| Wedding Dress Launch Year | 2006 |
| Adult Bridesmaid Dresses Price | £30-£35 |
| Bridesmaid Dresses Price | £24-£32 |
| Wedding Dress Retailer | George at Asda |
| Wedding Dress Style | Sleeveless, Pleated |
| Wedding Gifts Availability | Yes |
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What You'll Learn
Asda's George wedding dresses
Wedding dresses are a costly affair, with the average cost of a wedding in 2025 rising to £25,625. With inflation at an unexpected high, many bridal parties are looking to reduce costs. This is where Asda's George wedding dresses come in.
Asda was the first supermarket to stock wedding dresses under its George line, offering brides-to-be a significantly more affordable option at just £60. The first batch of dresses was released on Valentine's Day in 2006 and sold out within hours. The George wedding dresses offered a huge saving compared to the average price of a wedding dress in the UK, and their success prompted other fast-fashion retailers like ASOS to follow suit.
The George line at Asda has since expanded its wedding offerings, including bridesmaid dresses ranging from £24 to £35 and bridal lingerie released in 2012. The bridesmaid dresses are available in sizes UK8 to 24, providing an inclusive and budget-friendly option for bridal parties.
With the success of Asda's George wedding dresses, it is clear that brides are willing to walk down the aisle in sensibly-budgeted attire. The dresses offer a stylish and cost-effective option, particularly in the current economic climate, where budgets are tight, and the cost of living crisis continues.
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Asda's wedding lingerie
Wedding dresses can be expensive, and with the average cost of a wedding in 2025 rising to £25,625, it's no surprise that many bridal parties are looking to reduce costs. In 2006, Asda became the first supermarket to stock wedding dresses, offering brides-to-be a chance to walk down the aisle in a sensibly-budgeted dress. The George at Asda wedding dress, priced at £60, sold out within hours of its launch.
Asda also offers a range of clothing, including bridal lingerie, which was first released in 2012. While I couldn't find specific details on Asda's wedding lingerie collection, the retailer is known for its pocket-friendly and size-inclusive clothing. With that in mind, Asda's wedding lingerie is likely to be affordable and cater to a range of sizes.
In addition to wedding dresses and lingerie, Asda provides a variety of other wedding-related items. The supermarket offers bridesmaid dresses, ranging from £24 to £35, in sizes UK8 to 24. With a range of styles, including satin halterneck and multiway dresses, Asda's bridesmaid collection provides an affordable option for bridal parties.
Furthermore, Asda's general merchandise stores, known as Asda Living, offer a selection of non-food products. Launched in 2003, these stores include clothing, home electronics, toys, homewares, health, and beauty products. While it's unclear if wedding lingerie is specifically stocked at Asda Living locations, it's possible that these stores provide an expanded selection of wedding-related items, including lingerie options.
Overall, Asda has revolutionized the bridal market by offering budget-friendly alternatives to traditional wedding attire. From wedding dresses to bridesmaid gowns and lingerie, Asda provides a one-stop shop for cost-conscious brides-to-be, ensuring that they can look and feel their best on their special day without breaking the bank.
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Asda's bridesmaid dresses
Wedding season is upon us, and with the cost of living crisis, it's no surprise that bridesmaids-to-be are looking to supermarkets to cut costs. Asda, the first supermarket to stock wedding dresses, has now launched its first-ever bridesmaid collection, George at Asda, online. The collection features four different dress styles, including halternecks, chiffon sleeves, and two multiway options, in sizes 8-24. The colour palette is soft and romantic, with pale pink, navy, and sage.
The supermarket giant has responded to the rising demand for affordable bridesmaid dresses, with a collection that is both "pocket-friendly and size-inclusive". The range starts at £24 for the twist-neck or halterneck dress, and goes up to £32 for the multiway styles. This is a significant saving compared to the typical cost of a bridesmaid dress, which can often be expensive.
The Senior Buying and Design Director at George at Asda, Delia Phillips, said: "We understand that being a bridesmaid is all about celebrating love, not stressing over costs. As a convenient, affordable, and on-trend fashion destination, we're thrilled to introduce our very first bridesmaid dress collection, which is both pocket-friendly and size-inclusive".
The collection is an extension of Asda's bridal offerings, which began with the launch of their £60 wedding dress in 2006, followed by a line of bridal lingerie in 2012. The bridesmaid dresses are available on george.com, and in select stores.
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Asda's wedding gifts
Asda was the first supermarket to sell wedding dresses, launching its £60 George-branded dress in 2006. The dress sold out within hours, prompting other supermarkets to follow suit. Since then, Asda has expanded its wedding offerings to include bridesmaid dresses, lingerie, and a range of wedding gifts.
Asda Photo offers a wide selection of personalised wedding photo gifts, including home decor items such as wall art, mugs, and cushions, as well as more sentimental gifts such as photo books, calendars, and crystals. Customers can easily personalise their gifts with photos, names, and text using Asda's online editor, and take advantage of free same-day Click & Collect or home delivery options.
In addition to its photo gifts, Asda offers a selection of occasionwear and handpicked wedding gifts through its George.com website. With its range of wedding-related products, Asda provides a one-stop shop for couples planning their special day, helping to reduce costs without compromising on style and sentimentality.
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Asda's wedding suits
Wedding season is upon us, and Asda has you covered with their range of wedding suits. While the retailer made headlines for being the first supermarket to sell wedding dresses, they also offer a selection of men's suits perfect for the big day.
The George at Asda line provides a range of stylish and affordable options for grooms and groomsmen. With their suits, you can achieve a sleek and coordinated look for the entire wedding party. The collection includes classic and contemporary styles, ensuring that there is something to suit every taste and theme.
Asda suits are available in a variety of colours, including traditional black, navy, and grey. You can also find suits with a modern twist, such as slim-fit designs and unique colour accents. The suits are designed to be flattering and comfortable, ensuring that the wedding party looks and feels their best throughout the day.
In addition to the suits, Asda offers a range of accessories to complete the look. This includes ties, pocket squares, and waistcoats, allowing for a personalised touch and added sophistication. The retailer also provides a selection of shoes, from classic Oxfords to more modern loafers, ensuring that the groomsmen are both stylish and comfortable as they walk down the aisle.
With their wedding suits, Asda has considered both style and affordability. Their suits are known for their exceptional value, offering high-quality garments at a fraction of the cost of traditional wedding outfitters. This makes Asda an ideal choice for couples who want to look their best without breaking the bank. So, whether you're the groom, groomsman, or a wedding guest, Asda's wedding suits are definitely worth considering.
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Frequently asked questions
Yes, Asda was the first supermarket to stock wedding dresses. The George at Asda wedding dresses were launched on Valentine's Day in 2006 and cost £60.
The wedding dresses sold by Asda are George-branded. Styles have included a sleeveless, pleated wedding dress from their TU range and a satin halterneck bridesmaid dress.
The wedding dresses at Asda cost £60 at launch. However, the supermarket also offers a range of more affordable bridesmaid dresses, with prices starting at £24.
