
There is a market for used wedding dresses, with many brides-to-be opting for second-hand gowns. Buying a used wedding dress is a thrifty way to get a designer dress for half the retail value, and it's also an eco-friendly option. For sellers, it's a way to recoup some of the costs of the wedding, but it can be a gamble as you may not get the full price back. Online wedding dress resale sites are the most convenient way to sell your wedding dress, as they open you up to a wider audience of potential buyers.
| Characteristics | Values |
|---|---|
| Reasons for selling | To recoup some of the original cost, for environmental reasons, or to donate to charity |
| Where to sell | Online platforms such as Facebook Marketplace, eBay, Still White, Tradesy, or Facebook groups such as GTA Wedding Buy & Sell; consignment shops or bridal boutiques; thrift stores |
| Preparation | Take clear, full-length photos from all angles, including close-ups of any details; consider getting the dress professionally cleaned |
| Pricing | Expect to recoup up to 50% of the retail value; be prepared to lower the price to sell quickly |
| Scams | Be wary of potential scams; only accept payment from trusted methods and document conversations with the buyer |
| Alterations | A larger size is easier to work with; fabric can always be subtracted, but adding fabric is more challenging and expensive |
| Condition | Most online marketplaces and consignment shops won't accept a gown more than 3-5 years old or any ensemble that's discolored, damaged, or heavily altered |
| Time | It may take longer to sell locally, and you'll likely get less money due to lower competition |
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What You'll Learn

Where to sell used wedding dresses
There are several options available for selling a used wedding dress. Firstly, you could consider selling it through an online marketplace. Websites such as Stillwhite, Nearly Newlywed and The Knot Vendor Marketplace offer platforms for connecting buyers and sellers of used wedding dresses. These sites typically charge a small transaction fee or commission, but they provide a wide reach and can offer additional services such as secure payment processing and shipping. To maximise your chances of a sale, it is recommended that you showcase your dress with clear, full-length photos from multiple angles, highlighting any unique details. You may also want to include photos of yourself wearing the dress. Getting your dress professionally cleaned can also increase its appeal and resale value.
Another option is to sell your dress through a local consignment salon or thrift store. This option may be preferable if you are not comfortable with the digital aspect of online selling or if you want to avoid commission fees. You can also donate your dress to charity through these stores. However, you may need to accept a lower price, as consignment shops typically offer a percentage of the sale price rather than the full amount.
Additionally, some physical bridal stores, such as Best for Bride in Toronto, have bridal consignment sections where you can sell your used wedding dress. These stores may be more selective about the dresses they accept, so it is worth researching and contacting them in advance to discuss their consignment process and requirements.
Lastly, you can also try selling your dress directly to a vintage bridal salon, such as Happy Isles, which buys and sells second-hand wedding dresses. This option may be more convenient, but you may have to negotiate the resale value, and you likely won't have control over the final selling price.
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How to take photos of your used wedding dress
When it comes to taking photos of your used wedding dress to sell, it's important to remember that these photos will be a key factor in selling your dress. Here are some tips to ensure your dress looks its best:
Firstly, ensure your dress is clean and well-presented. Consider getting your dress professionally cleaned, as this can make your dress sell twice as fast. If you're unable to get it professionally cleaned, give it a fresh clean at home, especially if it's been sitting in your closet for a while, as this will brighten it up for the photos.
Next, hang your dress up in a well-lit environment. Make sure the lighting is bright but not harsh, and avoid direct sunlight, as this can cause discolouration. Take clear, full-length photos from every angle, so potential buyers can see the dress in its entirety. If there are any intricate details, such as beading or embroidery, take close-up shots of these to showcase the unique elements of your dress.
Consider including photos of yourself wearing the dress, so buyers can see how it fits and falls on a person. If you're comfortable, you could also include photos of yourself wearing the dress on your wedding day, to showcase how it looks in action.
Finally, provide a detailed description of the dress, including accurate measurements, sizing, colour, and style. You could also include any alterations you made to the dress, such as hem adjustments or added linings.
With these tips, you'll be able to showcase your dress in the best light and provide potential buyers with all the information they need to make a decision.
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Tips for buying a used wedding dress
There are many reasons to consider buying a used wedding dress. It's a great way to save money, be eco-friendly, and possibly get your hands on a designer gown at a fraction of the cost. Here are some tips to help you find your dream dress without breaking the bank:
Do Your Research
Before you start your search, familiarize yourself with different designers and styles to identify what you like and dislike. This will give you a clear direction when browsing through vintage dress shops and consignment stores.
Start Your Search Early
If you're looking for a specific designer or style in a consignment shop, starting your search early is crucial. Consignment wedding dresses are not made-to-order, so allowing yourself more time increases your chances of finding the right dress.
Ask for Detailed Photos
When buying online, ensure you see multiple clear photos of the actual dress. Ask the seller for professional real wedding photos and close-ups of any intricate details. This will give you a better sense of the dress's current state and help you make an informed decision.
Consider the Size
Opting for a larger size is generally a safer choice. It's easier to alter a dress by subtracting fabric than adding more. Keep in mind that matching the existing fabric can be challenging and costly.
Be Wary of Scams
Always use trusted payment methods like Escrow or Paypal to protect yourself from potential scams. Be cautious if a seller requests an unusual payment method, and remember that popular resale platforms like eBay and Poshmark aren't your only options. There are websites specializing in buying and selling wedding gowns, offering additional protection for buyers.
Get It Professionally Cleaned
Consider having the dress professionally cleaned before your big day. A professional cleaning service can ensure that any minor stains or scuffs are removed, making the dress look as good as new.
Remember, buying a used wedding dress can be a gamble, but with caution and these helpful tips, you can find your dream dress at an amazing value!
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Eco-friendly reasons to buy used wedding dresses
Wedding dresses are often worn only once, for a single day, and sometimes not even for the whole day. This makes buying a used wedding dress a great eco-friendly option. By choosing a pre-owned dress, you can give a little back to the environment and reduce waste.
There are many eco-conscious brides who are opting for sustainable wedding dresses. Brands like Whimsy + Row, Reformation, and Sister Organics are perfect for brides looking for sustainable and eco-friendly options. Whimsy + Row, for example, uses eco-friendly materials like Tencel and Cupro and commits to producing their pieces within miles of their LA studio to ensure the ethical treatment of their workers. Reformation, on the other hand, uses viscose, a man-made cellulosic fiber made from wood pulp, and ensures that the wood pulp is sourced from sustainably managed forests. Sister Organics, an Etsy designer, creates wedding dresses made from organic cotton, ensuring they are produced pesticide-free.
If you're looking for a unique, one-of-a-kind dress, Etsy designer Kimmi creates alternative and whimsical designs using fabric she's collected over the years, giving new life to old fabrics. Rolling in Roses is another environmentally friendly option, providing carefree gowns for brides seeking an off-the-beaten-path look.
For those who want to stick to traditional fabrics, reclaimed, repurposed, or deadstock fabrics are a great sustainable option. Christy Dawn is a designer who uses deadstock fabric and other sustainable fabrics like organic cotton, regenerative cotton, and regenerative silk-cotton. Indiebride, a London-based brand, handcrafts made-to-order gowns from its South London studio and uses scraps to create accessories or donates them to ensure nothing goes to waste.
When buying a used wedding dress, it's important to ensure that the gown is in good condition. Ask for clear photos from all angles or request a video call with the seller to get a better look. This way, you can also confirm if alterations are needed, which can add to the cost. However, buying a used wedding dress is a thrifty way to get a designer dress for half the retail value, and you can use the money you save on alterations to ensure the dress fits perfectly.
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Where to buy used wedding dresses online
There are many websites that offer used wedding dresses. Borrowing Magnolia, for example, offers a wide range of styles, colours, and silhouettes, with dresses ranging from sizes 00 to 20. The platform is transparent and user-friendly, allowing you to browse through the collection, connect with the seller, and make a purchase with ease.
Stillwhite is another online marketplace for pre-owned wedding dresses, with over 95,998 wedding gowns available. The website allows you to chat with sellers, browse through various designers, and pay securely.
Nearly Newlywed is a leading used wedding dress resale site that recommends getting your dress professionally cleaned before listing it, as this can help it sell twice as fast. They also offer curated tips and articles for brides-to-be.
If you're looking for a physical store, Best for Bride has locations in Toronto, Mississauga, Hamilton, and Barrie, offering a different experience from regular second-hand bridal stores. Their consignment collection features dresses that are not made-to-order, so it's important to start your search early if you have a specific designer or style in mind.
When buying a used wedding dress online, it's important to ask for clear photos of the dress from multiple angles and consider requesting a video call with the seller to get a better look. This will help ensure that the dress is in good condition and matches the listing description.
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Frequently asked questions
There are many online platforms, bridal gown charities, and bridal consignment stores that buy used wedding dresses. Some popular options include Facebook Marketplace, eBay, Tradesy, Still White, The Brides' Project, Gina's Closet, and Sixpence Bridal Studio.
To sell your wedding dress online, it is important to take clear, full-length photos of the dress from every angle. If there are any intricate details, be sure to take close-up shots of those as well. You may also want to include photos of yourself wearing the dress so potential buyers can see how it fits. Once you have your photos, create a listing on one of the platforms mentioned above and set a competitive price. Be prepared to answer messages and questions from potential buyers, and only accept payment from trusted sources.
When buying a used wedding dress online, it is important to do your research and only purchase from reputable sites. Be sure to ask for additional photos or even a video call to see the dress in more detail. Consider the cost of any alterations that may be needed and chat with a local seamstress for cost estimates. If you find a dress that you love, don't delay making a purchase as pre-owned wedding gowns are often one-of-a-kind and may not be available for long.
Buying a used wedding dress is a great way to save money and be environmentally conscious. You can often find designer dresses for half the retail value, and if you find a dress from someone with a similar body type, you may not need to make many alterations.











































