
Wedding dresses can be expensive, with the average cost of a wedding dress in 2023 being $2,000. However, there are ways to save money on a wedding dress, such as buying during sales. Wedding dresses typically go on sale during the holidays, in anticipation of the new year and upcoming styles. Bridal shops host sample sales throughout the year, offering discounts on dresses that have been tried on by other brides. January is considered the best time to buy a wedding dress, as it falls under engagement season and gives brides enough time to schedule alterations.
| Characteristics | Values |
|---|---|
| Best time to buy a wedding dress | January, after the holidays |
| Time to buy for summer weddings | January |
| Time to buy for fall weddings | May/June |
| Time to buy for winter weddings | September/October |
| Sample sales | Typically twice a year, in summer and early winter |
| Sample sale discounts | Up to 90% off |
| Sample sale considerations | Fitting rooms may not be available, limited sizes, alterations may be needed |
| Average time to buy a dress | 7.5 months before the wedding |
| Average cost of a wedding dress | $2,000 |
| Budget considerations | Taxes, alterations, shipping, accessories |
| Custom orders | Can take up to 6 weeks |
| Manufacturing time | 8-12 weeks |
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What You'll Learn

Wedding dress sample sales
Wedding dress shopping can be an overwhelming task, but sample sales offer an opportunity to find your dream gown at a discounted price. Here are some tips and insights to guide you through the process of finding your perfect wedding dress through sample sales:
Timing is Key
The timing of your wedding dress purchase can significantly impact your options and overall experience. January is considered the peak season for wedding dress shopping, as it follows the holiday engagement season. With a surge in engagements during Thanksgiving, November, and December, many newly engaged brides embark on their dress search in January. This timing allows brides getting married in the summer to find their dream gown with ample time for alterations.
Sample Sales Strategies
Most bridal retailers host sample sales twice a year, typically in the summer and early winter. These sales offer gowns at significantly discounted prices, sometimes up to 90% off. Sample gowns are those used for try-ons in stores and may require minor repairs or cleaning. They are usually available in limited sizes, and the sales are often final, with no returns or exchanges. It is recommended to do your 'regular' dress shopping first to get a clear idea of your preferred style and silhouette. This focused approach will help you make the most of sample sales, ensuring you find a gown you truly love, even at a discounted price.
Online and In-Store Options
Sample sales are not limited to physical stores. Virtual sample sales hosted by bridal boutiques offer the convenience of shopping online from the comfort of your home. David's Bridal, for example, offers a range of sale wedding dresses, including markdowns, seasonal sales, and sample sale dresses. They also provide a free Diamond Loyalty program that allows customers to save on regularly priced wedding dresses.
Planning and Preparation
Before diving into sample sales, it is beneficial to start with research and planning. Understanding your preferences for necklines, fabrics, and silhouettes will help you communicate your vision to a stylist effectively. Additionally, considering your wedding's overall vibe can guide your dress selection. For instance, a beach wedding might call for a lighter fabric, while a grand castle venue could inspire a fairytale-inspired ball gown. Setting a budget is also crucial, as wedding attire can account for a significant portion of your overall wedding expenses.
Appointment Availability
When planning your wedding dress shopping, keep in mind that finding your dream gown may take a few appointments. Bridal appointments allow you to try on a range of designs, and some boutiques, like David's Bridal, offer free appointments with stylists. It is advisable to start the process early, especially if you intend to customise your gown. Additionally, be prepared for unexpected circumstances, such as weather interruptions, which may require additional time for gown shopping.
In conclusion, wedding dress sample sales offer a fantastic opportunity to find your dream gown at a discounted price. With the right timing, research, and planning, you can navigate the sample sales and make a focused, critical decision when choosing your wedding dress. Happy shopping and congratulations on your upcoming nuptials!
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Budgeting for a wedding dress
When budgeting for a wedding dress, it is important to consider the various factors that can impact the price. The designer or brand of the dress can significantly affect the cost, with high-end designers like Vera Wang or Monique Lhuillier typically starting at $5,000. On the other hand, affordable designers offer beautiful options ranging from $1,000 to $1,500. The type of fabric used is also crucial, as luxury fabrics such as silk, satin, and hand-embroidered lace contribute to higher prices. Additionally, custom-made dresses tend to be more expensive, starting at around $2,000 and going upwards of $10,000.
To save money on your wedding dress, consider browsing affordable options online at budget-friendly retailers like Lulus, Azazie, or Anthropologie. If you prefer in-person shopping, large retailers like David's Bridal offer a wide range of wedding dresses at various price points and frequently hold sales and promotions. Sample sales, where gowns from previous seasons or overstock are sold at discounted prices, can also offer significant savings. However, it is important to do your research and have a clear idea of what you are looking for before attending a sample sale to ensure you find a dress that you truly love.
Another strategy for saving money on your wedding dress is to prioritize the features that matter most to you. For example, if a luxe fabric is your top priority, you may opt for a simpler silhouette to balance out the costs. Similarly, choosing an off-the-rack option can save you money on custom alterations, and immediate availability eliminates the waiting period associated with made-to-order dresses. Attending trunk shows can also be a great way to explore new collections from designers at reduced prices, and taking advantage of promotions and discounts can help you stay within your budget.
Lastly, when budgeting for a wedding dress, it is important to start planning early. The process of finding your dream dress may take several appointments, and alterations can take several months. It is recommended to start visiting dress salons about 8-10 months before your wedding and make the purchase 7-8 months in advance. This timeline is especially important if you plan to customize your gown in any way. By giving yourself enough time and doing your research, you can find a wedding dress that fits both your style and budget.
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When to buy a wedding dress
Wedding dresses can be purchased on sale, and there are a few factors to consider when looking for the perfect time to buy. Firstly, it is important to distinguish between buying off the rack and custom ordering a dress. For custom orders, it is recommended to allow 8-12 weeks for manufacturing, so plan accordingly and factor in extra time for shipping, fittings, and any desired alterations.
If you are looking to buy off the rack, there are a few optimal times to purchase a wedding dress. Bridal retailers often host sample sales twice a year, typically in the summer and early winter, to clear out old inventory and make way for new styles. These sales can offer discounts of up to 90%, but the selection may be limited to sample sizes and there may be no fitting rooms available.
January is also considered a prime time to buy a wedding dress, as it follows engagement season, which begins around Thanksgiving and continues through the holidays. Buying a dress in January gives enough time to make decisions and schedule fittings before a summer wedding. Additionally, January tends to be a quieter month, making it convenient for the bride and her shopping companions.
It is worth noting that there is no single "best time" to buy a wedding dress. Wedding dress shopping can be done at any time of year, and with the rise in popularity of fall and winter weddings, there is always a demand for bridal gowns. It is recommended to start researching and trying on dresses 8-10 months before the wedding to find the perfect dress and allow for any necessary alterations.
When buying a wedding dress, it is essential to consider your budget, the style of dress you want, and how it will complement your body shape and the venue of your wedding. It is also a good idea to keep an open mind and seek the assistance of an experienced consultant who can help you find a dress that suits your budget, body type, and personal style.
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Wedding dress alterations
It is recommended that brides schedule their first fitting around three months before the wedding. This allows time for any necessary adjustments to be made, and for the bride to pick up the dress with plenty of time before the big day. Depending on the style and size of the dress, it typically takes around three fittings for a bride's ensemble to be ready. It is also advised that brides stick to their chosen shoes for the wedding as soon as they have their dress, as even a small difference in heel height can affect the hem.
The cost of alterations varies, with simple adjustments starting from as little as $15, while more extensive alterations can cost several hundred dollars. It is important to budget for these potential costs and to use a trusted seamstress or tailor. Bridal boutiques often have in-house seamstresses or can recommend a reputable professional.
To ensure a stress-free experience, it is beneficial to allow ample time for alterations and to communicate any specific requirements clearly. It is also recommended to research tailors or seek recommendations to find a skilled and trustworthy seamstress, especially if the dress has intricate details such as beading or embroidery, which may require more complex alterations.
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Where to buy affordable wedding dresses
Wedding dresses can be expensive, but there are many ways to find affordable options. Here are some tips on where to buy affordable wedding dresses:
Timing is key
Most bridal retailers host two sample sales a year, typically in the summer and early winter. These sales offer significant discounts, sometimes up to 90% off, as shops clear out old inventory to make way for new styles. January is also a great time to buy a wedding dress, as it follows engagement season, which begins around Thanksgiving. Many brides are eager to start planning their weddings after the holidays, so retailers often offer sales during this month.
Online options
There are numerous online options for affordable wedding dresses. Websites like Lulus, Azazie, and Park & Fifth offer trendy and ultra-affordable bridal gowns, with many options under $500 or under $2,000. Department stores like Macy's and Nordstrom also have bridal sections on their websites, where you can find white evening gowns that can serve as wedding dresses. Additionally, resale sites like Stillwhite.com and Nearly Newlywed offer pre-owned wedding dresses, some with tags still on, at a fraction of the original price.
In-person shopping
If you prefer in-person shopping, start by visiting affordable bridal shops near you. Bridal salons typically carry a wide selection of wedding gowns at affordable prices, and you can take advantage of the expertise of professional bridal consultants. David's Bridal, the largest nationwide retailer of bridal gowns, offers hundreds of dresses under $500 and has seasonal sales and markdowns. You can also find budget-friendly options at Anthropologie, which carries a range of designers perfect for bohemian and romantic brides.
Think outside the box
Consider dresses that are not necessarily labelled as "wedding dresses". You may find more affordable options in bridesmaid dresses, prom dresses, or evening gowns. These dresses often have similar features to wedding dresses, like structured designs and floor-length hems, and can be found in off-white or ivory colours.
With a little creativity and flexibility, you can find an affordable wedding dress that suits your style and budget.
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Frequently asked questions
Stores typically offer sales at and around the holidays in anticipation of the new year and upcoming styles. David's Bridal, for example, offers markdowns, seasonal sales, and sample sale dresses all year long. Most bridal retailers host two sample sales a year, typically in the summer and early winter, to clear out their old inventory.
A sample sale wedding dress is a sample dress that has been tried on by other brides, which bridal stores then sell at a discount to make room for new arrivals. Sample sale dresses are usually in sizes that fall in the middle of the size chart. The condition of the dress will factor into the price of the sample sale.
It's important to purchase a wedding dress well in advance of the wedding to ensure that it arrives in time for fittings and alterations. Most bridal gowns take around 8-12 weeks to manufacture, so brides getting married in the summer should start shopping early. January is also a popular time for wedding dress shopping, as it falls under engagement season and gives brides enough time to make decisions before their summer weddings.











































