
Wedding dress shopping is an important part of wedding planning. It can be a magical and memorable experience for the bride, but it can also be stressful. To make the most of your appointment, it is recommended to do some research beforehand to establish your preferences for wedding dress silhouettes, necklines, sleeve types, and fabrics. It is also important to set a budget and be mindful of the timeline for dress production and shipping, which can take several months. Most brides purchase their dresses 7.5 months before the wedding, and it is recommended to buy them between 8 and 10 months in advance. Bridal salons typically offer consultations to help brides find their dream dress, and it is common to bring a small group of close friends or family members for support.
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What You'll Learn

Research and preparation
Before going wedding dress shopping, it's important to do your research and prepare to ensure you have a positive experience. Start by figuring out what you like and don't like. Browse wedding dress trends on Pinterest, screenshot your favourites, and note common themes among the necklines, fabrics, and silhouettes you're drawn to. You can also consider your wedding venue and overall vibe to narrow down your dress options. For example, a beach wedding may call for a lighter fabric, while a grand castle venue may inspire a fairytale-inspired ball gown.
Next, decide on your budget. Knowing your budget beforehand will save time and potentially spare you disappointment. It will also help your bridal consultant suggest dresses that align with your financial expectations. According to The Knot, the average cost of a wedding dress is $2,000, but prices vary, and some boutiques charge a fee for appointments. You can explore dress pricing in your area using online tools.
Determine your timeline. Most made-to-order wedding gowns take about six to nine months to create, so it's advisable to start the process at least nine months before your wedding. This timeline also allows for the necessary fittings and alterations, which typically require a few weeks to two months. If you have a shorter timeline, don't worry; many designers offer ready-to-wear collections or sample sale gowns, and local shops often have off-the-rack options.
Choose your shopping companions wisely. While it may be tempting to bring your entire bridal party, consider limiting your crew to two to four trusted individuals whose opinions matter most to you. This smaller group will help you feel less pressured by conflicting tastes and distractions, allowing you to focus on finding your dream dress.
Finally, select your bridal salons and book your appointments. Research the designer selections, price points, and sample sizes carried by each salon to ensure they align with your budget and vision. Check their websites or call to confirm they can work within your timeline. Consider scheduling your appointments on weekdays to avoid the crowds and give yourself ample time to try on dresses without feeling rushed.
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Budgeting
A good starting point is to allocate around 6-10% of your total wedding budget to your wedding attire, including the dress, alterations, and accessories. This percentage should also cover the cost of the suit, shoes, and accessories for the groom. It is important to consider the additional costs of alterations, which can range from $100 to $500 or more, depending on the complexity of the changes. Accessories can also add up, with veils, shoes, and jewelry costing an additional $200 to $500.
To stick to your budget, it is recommended to research prices and only try on dresses within your price range. Wedding dresses vary widely in price depending on the designer, fabric, and embellishments. More well-known designers will have a higher price point, and luxurious fabrics like silk, satin, charmeuse, organza, or embroidered lace will be more expensive. To save money, consider shopping online at budget-friendly retailers or opting for a simpler silhouette or less expensive fabric.
There are also other ways to save on your wedding dress. Trunk shows, sample sales, and off-the-rack sales can offer significant discounts. Buying second-hand or renting a dress can also dramatically reduce costs. If you're open to it, borrowing a family heirloom gown can add sentimental value and save money.
Finally, don't forget to consider the resale value of your wedding dress. There are platforms that can help you sell your dress after your wedding, with gowns in good condition and less than two years old typically selling for about 50% of their original price.
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Timing and availability
Research and Preparation:
Before stepping into any bridal salon, it's beneficial to conduct some research and preparation. Familiarize yourself with wedding dress trends, silhouettes, necklines, sleeve types, and fabrics. Platforms like Pinterest can be excellent sources of inspiration, allowing you to screenshot your favourite styles and show them to your stylist during appointments. It's also helpful to establish your wedding dress budget beforehand, as it will guide your selections and save you from potential disappointment. Knowing your budget will enable your bridal consultant to suggest suitable options within your price range.
When to Start Shopping:
The general recommendation is to begin wedding dress shopping eight to ten months before your wedding. This timeline takes into account the time required for dress production and shipping, which can take up to five months or longer. However, if you have a shorter engagement or less time to shop, don't despair! Many local wedding dress shops offer off-the-rack dresses that can be purchased and taken home the same day. Sample sale gowns, ready-to-wear options, and wedding dress rentals are also viable alternatives for shorter timelines.
Appointment Scheduling:
When scheduling appointments, consider visiting bridal salons on weekdays instead of weekends to avoid crowds and have a more relaxed experience. Saturday is typically the busiest day. By scheduling during the week, you'll have more time and space to explore different dresses. It's also advisable to limit the number of appointments in a day or weekend to avoid feeling overwhelmed and forgetting the unique aspects of each dress.
Guest Policy:
Inquire about the salon's guest policy when booking your appointment. While it may be tempting to bring your entire bridal party, conflicting tastes and too many opinions can make the experience confusing. Most salons recommend keeping your entourage small, usually a maximum of two to three people, including your maid of honour, mother, grandmother, or other close family members.
Fittings and Alterations:
Remember to account for fittings and alterations in your timeline. Most wedding dresses require at least three fittings to ensure a perfect fit. Custom alterations, beading, and design add-ons also take time. Generally, you should allow eight to ten weeks for alterations before your wedding date.
Salon Services:
Clarify the services provided by the bridal salon. Some salons offer in-house alterations, while others may recommend external seamstresses. Additionally, some salons provide premium experiences with longer appointment times, private spaces, and fun extras like drinks and snacks for an additional cost.
Dress Availability:
Keep in mind that dress availability may vary depending on the salon and designer. If you have your heart set on a specific designer or style, check their website or call them directly to ensure they can work within your timeline. It's also a good idea to inquire about sample sizes, as bridal sizing tends to run on the small side, and you may need to shop in your actual bridal size or two sizes up from your usual.
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Guest policies
When it comes to wedding dress shopping, the bride's guests play a crucial role in making the experience memorable and enjoyable. Here are some guidelines for guests to follow when accompanying the bride-to-be on her dress-shopping journey:
- Be mindful of the bride's taste and style: As a guest, it's important to remember that the wedding dress shopping experience is all about the bride and her preferences. Keep in mind her unique style, taste, and history when providing your opinions and advice.
- Offer positive feedback: Support the bride in her dress choices, even if you don't personally like the look. Offer positive advice before sharing any negative opinions. Look for aspects of the dress that she likes and reinforce her choices.
- Read the bride's body language: Pay attention to the bride's non-verbal cues. If she seems excited and happy about a particular dress, reinforce her enthusiasm, even if you don't share the same sentiments. Avoid asking questions that may make her doubt her choice.
- Avoid distractions: Put away your phone and any snacks or beverages during the appointment. This helps you stay focused on the task at hand and ensures you don't accidentally damage any gowns.
- Respect the bridal shop's policies: Bridal shops have valuable inventory, so be mindful of their in-store policies, especially regarding photography and food and drinks. Always ask the bridal shop about their photography policy before taking any pictures.
- Schedule appointments in advance: Many bridal salons don't allow walk-ins, so it's important to schedule a pre-consultation and appointment before your shopping excursion, especially if you plan to visit on a weekend.
- Keep the focus on the bride: Remember, it's not about you or your personal preferences. The bride has chosen you to be a part of this special moment because she values your opinion and your presence in her life. Respect that honour and ensure she feels celebrated and supported.
By following these guidelines, guests can ensure that the wedding dress shopping experience is positive, enjoyable, and focused on the bride's happiness and satisfaction.
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Alterations and fittings
Wedding dress alterations are an essential part of the bridal look. Even if you have found your dream dress, it will likely need to be altered to fit your body perfectly. Wedding dress alterations usually take anywhere from 6 to 8 weeks to complete, and most brides have two to four fittings. The first fitting should take place around two to three months before the wedding, with the final fitting occurring around two weeks before the big day. This gives the seamstress ample time to make any necessary adjustments and ensure the dress fits like a glove.
During the fitting process, the seamstress will carefully assess the fit of the dress on your body and suggest alterations accordingly. It is important to be direct about how you envision your dress looking and feeling and to speak up if something doesn't feel right. Bring any undergarments and accessories you will be wearing on your wedding day to get a full picture of the final look. If possible, have your hair and makeup done similarly to your wedding day so you can see your bridal vision come to life.
The most common alterations include hemming the dress to the ideal length, adjusting straps for a better fit, taking in the waist, and adding a bustle. Even a made-to-measure gown may need tweaks to fit flawlessly, and more extensive changes can be made with enough budgeted time and money. The cost of alterations can vary, with some shops charging per service and others a flat fee.
Remember to be patient during the alterations process, as it may take a few tries to get the perfect fit. The last thing you need as you walk down the aisle is for your dress to be anything short of perfection.
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Frequently asked questions
Yes, it is recommended to make a reservation at a wedding dress shop before visiting. You can do this by checking the bridal shop's website or giving them a call.
It is recommended to keep the crowd small. Most bridal shops allow a maximum of two to four people to tag along.
There is no magic number. However, it is advised not to cram too many appointments in a day. Most people purchase their dresses after visiting two stores.











































