James Charles: My Dream Wedding Makeup Artist

James Charles is an American beauty YouTuber and makeup artist who has faced a number of controversies throughout his career. One of the most notable scandals involved fellow beauty YouTuber Tati Westbrook, who posted a 43-minute video titled 'BYE SISTER' accusing Charles of disloyalty and attempting to seduce heterosexual men. As a result, Charles lost over 3 million subscribers and was unfollowed by some of his famous supporters. While Charles has issued apologies for his actions, he has also faced backlash for his responses to some of the allegations, with some critics arguing that he has not taken responsibility for his behaviour.

With this in mind, it is unlikely that Charles would be a popular choice for wedding makeup, particularly given the serious nature of the accusations against him.

James Charles' career and controversies

James Charles Dickinson is an American beauty YouTuber and makeup artist. He was born on May 23, 1999, in Bethlehem, New York, and started his career as a local makeup artist in his hometown. In 2016, he became the first male brand ambassador for CoverGirl after a tweet featuring his makeup went viral. He has since amassed millions of followers across social media platforms and has released an eyeshadow palette and a makeup line in collaboration with Morphe Cosmetics. He has also won numerous awards for his work on social media, including two People's Choice Awards, three Streamy Awards, one Shorty Award, and one Teen Choice Award.

However, Charles's career has also been marked by several controversies. In 2017, he faced backlash for posting racist tweets about Africa and the Ebola virus. In 2019, he was accused of transphobia and insensitivity after stating that he is not "full gay" because he has been attracted to trans men. The same year, he was involved in a highly publicized feud with fellow beauty YouTuber Tati Westbrook, which resulted in the cancellation of his Sisters Tour. In 2020, Charles faced criticism for attending a party at the TikTok Hype House during the pandemic and for subtweeting Alicia Keys when she announced her makeup line.

In 2021, Charles faced more serious allegations of sexting with underage boys. He was accused of sending lewd photographs and inappropriate sexual messages to minors. Charles denied the grooming accusations, stating that he was misled about their ages. He uploaded a YouTube video titled "Holding Myself Accountable," in which he apologized for his behavior. As a result of these allegations, Charles was temporarily demonetized on YouTube, cut ties with Morphe Cosmetics, and removed as the host of the reality competition show Instant Influencer.

In 2022, Charles faced further backlash and lost over 130,000 followers after posting a photo of himself tucking and a video of himself twerking while tucked. In 2024, he released his debut single, "Call Me Back."

Tati Westbrook and Dramageddon 2.0

On May 10, 2019, YouTuber Tati Westbrook, a fellow makeup artist and frequent collaborator of James Charles, uploaded a 43-minute video titled "Bye Sister". In the video, Westbrook accused Charles of disloyalty and attempting to seduce heterosexual men, knowing their sexuality. The video sparked a highly publicized feud that came to be known as "Dramageddon 2.0" or "Sistergeddon".

Westbrook's main grievance was that Charles had promoted SugarBearHair, a direct competitor to her supplement brand, Halo Beauty. She also accused him of spreading lies about her and making negative comments about other beauty influencers.

In response to the video, Charles posted an eight-minute apology, which became one of the most disliked videos on YouTube before it was deleted. A week later, he posted a second 41-minute video titled "No More Lies", in which he refuted Westbrook's claims, apologized for promoting her competitor's product, and addressed the sexual harassment allegations.

The feud resulted in Charles losing over 3 million subscribers on YouTube and being unfollowed by some of his famous supporters, including Kylie Jenner and Shawn Mendes. Westbrook, on the other hand, gained over 3.5 million followers.

Following the fallout, Westbrook posted a video called "Why I Did It", in which she called for the hate directed towards Charles to stop. She later posted another video, "Breaking My Silence", in which she claimed that YouTubers Jeffree Star and Shane Dawson manipulated her into posting the original video. She apologized to Charles and clarified that she never called him a "predator or danger to society".

The events of Dramageddon 2.0 had a significant impact on the online beauty community and the way in which online drama operates today. It marked a shift in how people viewed YouTubers and influencers, with increased scrutiny and a move away from the community and collaborative nature that early YouTubers were known for.

James Charles' net worth and earnings

James Charles is an American beauty YouTuber, makeup artist, and internet personality. As of 2024, his net worth is estimated to be around $22 million. Charles has several sources of income that contribute to his net worth.

His primary source of income is his highly successful YouTube channel, which has over 23.7 million subscribers. He earns an estimated $5 million per year from ad revenue and sponsorships on the platform. Charles's channel generates approximately between $5.2k - $82.9k each month and about $62.2k - $995k every year through ad revenue.

In addition to his YouTube earnings, Charles has also found success on TikTok, where his 38.7 million followers allow him to secure lucrative brand collaborations and sponsorships. He has also launched his own makeup line in collaboration with Morphe Cosmetics and his own clothing line called "Sisters Apparel." Charles has secured endorsement deals with major brands like CoverGirl, SoLashy! By BlastPro Mascara, and others, earning substantial sums for promoting their products on his social media channels.

Furthermore, Charles has earned income from modelling work, walking the runway for fashion brands, and attending prestigious events like the Met Gala. In 2020, he made a significant real estate investment by purchasing a $7 million home in Encino, California. He also owns a Rolls-Royce Ghost worth $312,000 and a Mercedes AMG G63 worth $200,000.

Despite facing several controversies throughout his career, James Charles has proven his resilience and ability to bounce back, securing his financial future.

James Charles' personal life and background

James Charles Dickinson, born on May 23, 1999, in Bethlehem, New York, is an American internet personality, beauty YouTuber, makeup artist, and model. Charles first ventured into the world of cosmetics by working as a hairstylist and soon became bored and creatively restricted, prompting him to explore makeup. He created his YouTube channel on December 1, 2015, to share beauty and makeup content with his subscribers.

Charles gained prominence in 2016 when he became the first male brand ambassador for CoverGirl, appearing in a commercial for their 'So Lashy! BlastPro' Mascara alongside celebrities like Katy Perry and Sofia Vergara. He has also walked the ramp during Los Angeles Fashion Week and made a guest appearance on 'The Ellen DeGeneres Show'. Charles's career has been marked by multiple online controversies, including a highly publicized feud with fellow beauty YouTuber Tati Westbrook in 2019, which resulted in him losing over 3 million subscribers.

Charles has faced accusations of sending unsolicited nude photos and pressuring underage boys into sexting with him. He has addressed these allegations and apologized for his behaviour, stating that he was unaware that the individuals were minors. Charles has also been criticized for making insensitive racist jokes and transphobic comments.

On a personal note, Charles came out as gay to his parents when he was 12 years old, and they have been supportive of his sexual orientation and interest in makeup. His father, a contractor, even converted their basement into a glam room for his use. Charles has expressed a desire for a boyfriend but has struggled with dating due to his fame and maturity gap with peers. He has also faced challenges with his mental health, particularly after the Tati Westbrook controversy.

James Charles' makeup products and collaborations

James Charles is a prominent figure in the beauty industry, with a large following on social media platforms such as Instagram, YouTube, and TikTok. He has worked as a makeup artist, influencer, and entrepreneur, and his unique style and talent have earned him recognition and influence in the beauty community.

In addition to his online presence, Charles has launched his own makeup products and collaborated with several brands and celebrities. Here is an overview of his notable collaborations and product launches:

• Morphe Cosmetics: James Charles has had a notable collaboration with Morphe Cosmetics, creating an eyeshadow palette and a makeup collection called the "Sister Collection." This collaboration brought him significant attention, with his appearance at the opening of Morphe's store in Birmingham, United Kingdom, causing a massive crowd. However, due to various controversies, Morphe eventually cut ties with Charles in 2021.
• CoverGirl: James Charles made history by becoming the first male brand ambassador for CoverGirl in 2016. This milestone was a result of a viral tweet featuring his makeup skills. As an ambassador, he appeared in advertisements for their So Lashy mascara.
• Celebrities: James Charles has worked with numerous high-profile celebrities, including Kylie Jenner, Kim Kardashian, Lil Nas X, Kesha, Madison Beer, Doja Cat, JoJo Siwa, Charli D'Amelio, Addison Rae, Trixie Mattel, Avani Gregg, and Bretman Rock. He has done their makeup and collaborated on various projects, further expanding his influence in the beauty community.
• Instant Influencer: In 2020, James Charles hosted, directed, and co-produced the YouTube Originals reality competition series "Instant Influencer." This series focused on the world of beauty influencers and provided a platform for up-and-coming talents. However, due to the controversies surrounding him, he did not return as the host for the second season.
• Painted: In 2023, James Charles launched his own makeup line called "Painted." This solo venture was self-funded and marked his biggest business swing yet. The first product, "Create Paint," is a set of cream colors in 10 shades, designed for use on the eyes, face, and body.

These collaborations and product launches have solidified James Charles's status as a leading figure in the beauty industry and a beauty mogul. Despite facing controversies, he has worked to rebuild his image and continue his career in the beauty community.

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