Rhiannon Hendricks
Trunk shows are events hosted by boutiques, where they invite a bridal designer to showcase their full collection of wedding dresses for a day or a few days. Trunk shows allow brides to view and try on wedding dresses that are not normally available in the boutique. While trunk shows are not always a cheaper option, there is potential to save money on your wedding dress when it comes to certain trunk-show-specific promotions. For instance, trunk shows may offer an exclusive discount if you purchase your dress on the same day, or the designer may offer complimentary customizations.
| Characteristics | Values |
|---|---|
| Cost | Trunk shows are not always cheaper but there is potential to save money through discounts or promotions. Industry standard for discounts is 10%. |
| Timing | Trunk shows are typically held on weekends. |
| Duration | Trunk shows usually last for a day or a few days. |
| Collection | A trunk show features a curated collection from a specific designer, including styles that may not be available in-store or have not been released to the public yet. |
| Customization | Some trunk shows offer complimentary customizations. |
| Designer presence | The designer or a representative may be present to offer styling tips and discuss customisation options. |
| Purchase | Brides are expected to be ready to purchase their dress at a trunk show. |
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What You'll Learn
Trunk shows offer exclusive discounts and deals
Trunk shows are a great opportunity for brides to find their dream dress. They are special events hosted by boutiques, which showcase a curated collection from a specific designer. This provides brides with the chance to view and try on a wider variety of gowns that are not normally available in the boutique.
While trunk shows are not always a cheaper option, there is potential to save money on your wedding dress through certain promotions. Many trunk shows offer exclusive perks such as discounts, complimentary customizations, or the chance to meet the designer in person. The industry standard for discounts is 10%, which can make a significant difference to the overall cost of your dress and accessories.
The incentive to purchase during a trunk show is that you may be able to take advantage of a discount, and boutiques will often encourage brides to make a decision on the day by offering these deals. It is important to remember that trunk shows often only last a weekend, and the gowns are then sent back to the designer, so if you find your dream dress, you may need to be ready to commit.
Some boutiques may also offer discounts for purchasing the dress on the day, which can be the same as the discount offered at a trunk show. It is worth calling ahead to ask about any price promotions and to check which dresses will be included, so you can be prepared to make a decision.
Overall, trunk shows offer brides a unique opportunity to access a wider range of gowns and benefit from exclusive deals and discounts, making them a great option for those who are ready to say 'yes' to the dress.
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You can meet the designer and get customisations
One of the most exciting parts of shopping at a wedding dress trunk show is the opportunity to meet the designer of your wedding dress. They can offer advice and guidance alongside your bridal consultant to help you find your dream dress. Sometimes, they'll even offer something personalised, like a custom wedding dress sketch on-site.
Trunk shows are a great opportunity to meet your favourite wedding dress designers in person. The designer or a member of their team will often be in attendance to answer questions about the dresses, advise on styling and help you work through your choices.
Trunk shows are also a great opportunity to shop for a wider selection of dresses than what is typically available in the store. You can view and try on a designer's full collection of wedding dresses (or sometimes, multiple collections), including styles that may not be available in the boutique or even the country. Most bridal boutiques only stock a few select styles from each bridal designer's collection.
If you're a new bride, you've probably heard the term "trunk show" thrown around quite a bit. It's a limited-time event where a designer's extended line of wedding dresses is available in-store to browse, try on and purchase. There is typically a much wider range of options from that specific designer during these events, so it's a great opportunity to snag a dress that isn't usually carried in-store.
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You can see a wider variety of gowns
Trunk shows are a great opportunity for brides to see and try on a wider variety of gowns than they would normally be able to access. This is because a trunk show is a special event where a boutique invites a bridal designer to showcase their full collection of wedding dresses, which can include styles that are not usually available in-store or even in the country.
A trunk show allows a bridal store to showcase a larger selection of wedding dresses from a specific designer. The selection is larger than the sample collection that the shop usually has on hand. During a trunk show, the bridal dress shops are borrowing wedding dresses from the bridal gown designer that are not in the shop's regular inventory.
A trunk show is a unique opportunity for brides to see a wider variety of gowns from a particular designer, including styles that may not usually be available in-store. For instance, a designer will send samples of their entire collection or line—sometimes as many as 30 gowns—to a salon for a designated period of time (usually a weekend). This gives brides-to-be the chance to try on a broader range of styles from the brand.
Trunk shows are not a sale, but they can offer exclusive perks such as discounts, customizations, or the chance to meet the designer in person. If you find a dress you love at a trunk show, you'll need to act fast and purchase it that weekend, as you won't have the opportunity to continue browsing those designs at a later date.
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Trunk shows are a rare chance to save money
Trunk shows are special events hosted by boutiques that showcase a curated collection from a specific designer. They are a unique opportunity for brides to see a wider variety of gowns from that designer, including styles that may not usually be available in-store. During a trunk show, the bridal dress shops borrow wedding dresses from the bridal gown designer that are not in the shop's regular wedding gown inventory. Boutiques invite bridal designers to showcase their full collection of wedding dresses (or sometimes, multiple collections) for a day or a number of days. This provides brides-to-be with an opportunity to view and try on wedding dresses that are not normally available in the boutique, or even the country!
Trunk shows are also a great way to meet your favourite wedding dress designers and their team, who will be on hand to answer questions about the dresses, advise on styling and help you work through your choices. They are often in attendance to offer styling tips and, in certain situations, discuss gown customization options. Many trunk shows offer exclusive perks such as customizations, discounts or even the chance to meet the designer in person, alongside expert guidance from a sales rep to help you find your dream dress.
Trunk show purchases typically come with a discount (the industry standard is 10 per cent), and, thanks to business contracts between design houses and the bridal shops that carry them, discounts are not common in this industry, so this is pretty good. If you know you want a certain designer, a trunk show is an ideal time to buy. Ten per cent might not sound like a lot, but when a gown is $2,000, that $200 can go towards other crucial components of your ensemble—like, say, shoes or a veil. Sometimes trunk shows will offer an exclusive discount if you purchase your dress that day or sometimes the designer will throw in complimentary customizations that would not typically be offered.
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You need to be ready to buy at a trunk show
Trunk shows are not always a cheaper option for brides, but there is potential to save money on your wedding dress when it comes to certain trunk-show-specific promotions. For instance, trunk shows may offer an exclusive discount if you purchase your dress on the day, or the designer might offer complimentary customizations. However, this varies by trunk show, so it's important to ask any price questions upfront.
Trunk shows are a great opportunity to explore a larger selection of wedding dresses than what the store may typically carry. They are a special event hosted by a boutique that showcases a curated collection from a specific designer. It's a unique opportunity for brides to see a wider variety of gowns from that designer, including styles that may not usually be available in-store.
If you find a dress you love at a trunk show, you need to act fast and be ready to purchase the dress that weekend. You won’t have the opportunity to continue browsing and come back to those designs. It is recommended that you make your decision while you are in the sample wedding dress, based on how you feel in the wedding dress.
Trunk shows are not recommended for brides who are still figuring out what styles they like and what details they are looking for in a bridal outfit. If you are still in the early stages of wedding dress shopping, there can be some indecision, and you may feel pressured to take advantage of the discount and buy the same day.
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Frequently asked questions
Trunk shows are not always a cheaper option for wedding dresses. However, there is potential to save money through trunk-show-specific promotions, such as discounts or complimentary customisations.
A trunk show is a special event at a bridal boutique, where a bridal designer is invited to showcase their full collection of wedding dresses for a day or a few days. This provides brides-to-be with an opportunity to view and try on wedding dresses that are not normally available in the boutique.
Aside from the potential discounts, trunk shows offer exclusive perks such as the chance to meet the designer in person and receive expert guidance from them or their team. Trunk shows also offer a wider selection of dresses to choose from, including styles that may not be available in-store or have yet to be released.
